SEO Manager

SEO Manager – Job Description 5+ Years

Expectations To align SEO initiatives with brand and business goals while delivering measurable organic growth for clients. The role will focus on strategic planning, execution excellence, and team coordination while adapting to evolving search environments including AI-driven search platforms.

Experience Required 5+ years of experience in SEO , preferably within an agency environment. Experience working with

e-commerce and enterprise websites . Experience handling

multiple client accounts and executing SEO strategies across brands . Exposure to

team coordination or mentoring junior team members .

Responsibilities Strategic Execution Develop and execute

SEO strategies

aligned with client business goals. Define

SEO requirements, tasks, and timelines

for campaign execution. Apply expertise in

technical SEO, content SEO, and search performance optimization . Stay updated with evolving search trends including

AI Optimization (AIO)

and

Generative Engine Optimization (GEO)

and incorporate relevant practices. Identify growth opportunities to improve

organic visibility, traffic, and conversions .

Team Coordination Guide and support

SEO Executives and Analysts

to ensure high-quality delivery. Ensure adherence to

timelines, processes, and quality standards . Assist in

training and mentoring junior team members . Collaborate with

content, development, and performance marketing teams

for integrated campaign execution.

Client Management Act as the

primary point of contact for SEO deliverables

for assigned clients. Present

SEO strategies, performance reports, and insights

to clients. Build strong client relationships by delivering

consistent performance improvements . Identify opportunities to

expand SEO scope within existing accounts .

Operational & Performance Management Maintain structured tracking mechanisms including: KPI sheets for client accounts Performance tracking dashboards Monthly and quarterly reporting Monitor performance metrics such as

organic traffic, keyword rankings, and conversions . Troubleshoot

ranking fluctuations, technical issues, and visibility challenges . Ensure consistent

reporting and insights across all client accounts .

Growth & Innovation Identify opportunities to

enhance SEO offerings and service capabilities . Contribute to

case studies and success stories

demonstrating SEO impact. Stay updated with

new tools, automation opportunities, and emerging search practices . Support initiatives that strengthen the

agency’s reputation in SEO and organic growth .

KPIs Deliver

measurable organic traffic and ranking growth

across client accounts. Achieve defined

SEO performance targets

for assigned brands. Develop

case studies demonstrating SEO impact on business growth . Conduct

knowledge sharing sessions within the SEO team . Maintain high

client satisfaction and retention .

Skills Required Strong expertise in

Technical SEO, On-page SEO, and Off-page SEO . Good understanding of

enterprise SEO practices . Strong

analytical and problem-solving skills . Understanding of

website structure, tracking systems, and analytics tools . Ability to diagnose and resolve

search visibility and ranking issues . Strong

communication and stakeholder management skills . Ability to create

SEO strategy documents, reports, and presentations . Awareness of the

evolving search ecosystem including AI-driven search platforms .