Digital Marketing Manager

Roles & Responsibility Summary

Lead and execute end-to-end digital growth strategy across website, SEO/AEO/GEO, conversion funnels, event marketing, brand authority, and lifecycle marketing. Own marketing performance aligned to consulting and training revenue goals.

Core Responsibilities

Digital Growth & Website Own end-to-end website strategy including UX, responsiveness, technical SEO, and conversion optimization. Design multi-stage sales funnels for consulting, enterprise AI, and training offerings. Optimize landing pages for lead conversion and pipeline acceleration.

Search & AI Visibility Drive SEO strategy including technical audits, content clustering, and authority building. Implement AEO and GEO practices to enhance discoverability in AI-driven search environments. Monitor keyword rankings, traffic growth, and engagement metrics.

Lifecycle & Email Marketing Build and manage automated email workflows. Design and execute newsletter strategy. Drive nurture campaigns aligned to the sales pipeline.

Event & Campaign Marketing Plan and execute marketing campaigns for global events, partnerships, and product launches. Create event landing pages and post-event follow-up journeys. Amplify awards, certifications, and strategic announcements.

Performance & Analytics Track and report marketing KPIs including traffic, conversions, MQLs, SQLs, CAC, and ROI. Build monthly performance dashboards for leadership.

Team & Agency Leadership Lead internal marketing team members. Manage external agencies and vendors. Set clear KPIs, timelines, and quality standards. Ensure alignment between marketing and sales teams.

Required Experience 7+ years in digital marketing or growth marketing roles. Proven experience in B2B and preferably enterprise consulting or tech. Demonstrated success in SEO-led growth and conversion optimization. Experience managing agencies and cross-functional teams. Strong understanding of AI, cloud, or technology ecosystem preferred. Data-driven mindset with strong analytical ability.