Director of SEO

Role Overview

The

Head of SEO

will lead end-to-end SEO strategy — from technical optimization and content architecture to analytics and growth experimentation. This role requires a data-driven growth leader who can combine strategic vision with hands-on execution to deliver sustainable organic growth.

Key Responsibilities Develop and own the

SEO roadmap

across products, platforms, and geographies. Lead all aspects of

on-page, off-page, and technical SEO

to maximize visibility and organic traffic. Partner with Product, Engineering, and Content teams to ensure SEO best practices are embedded across all initiatives. Identify new opportunities for

keyword expansion, content optimization, and link-building

. Drive continuous improvement in

Core Web Vitals

, crawl efficiency, and site architecture. Monitor and report SEO performance using tools like

Google Analytics, Search Console, SEMrush, Ahrefs

, etc. Stay ahead of

search engine algorithm updates

, industry trends, and competitor strategies. Build and mentor a high-performing SEO team, managing internal resources and agency partnerships. Collaborate with Marketing and Growth teams to align SEO with overall

traffic acquisition and conversion goals

.

Key Skills & Competencies Proven experience (10+ years) leading SEO for large-scale

consumer tech / marketplace / e-commerce platforms

. Strong understanding of

technical SEO

,

content SEO

, and

local SEO

dynamics. Expertise in

web analytics, keyword research, and SEO tools

(GA4, GSC, Screaming Frog, Ahrefs, SEMrush, etc.). Excellent grasp of

HTML, JavaScript, site architecture

, and

CRO fundamentals

. Strong analytical skills and ability to communicate insights effectively to cross-functional teams. Experience working closely with

product and tech teams

in an agile environment. Strategic thinker with a growth mindset and hands-on execution capability.

Preferred Qualifications Bachelor’s or Master’s degree in Marketing, Digital Marketing, Computer Science, or related field. Experience in

real estate, classifieds, or large-scale digital consumer platforms

preferred.