Head – Branded Service Network & Detailing Business

About the Company

The Waxpol Industries Limited, established in 1950, is a pioneer in Asia in the manufacturing and marketing of high-quality vehicle care, lubricants, automotive detailing products, FMCG vehicle maintenance solutions, and industrial consumables. With over 100 premium products, ISO 9001:2015 certification by TÜV Nord (Germany), and strong R&D capabilities, Waxpol has built a trusted legacy across automotive and industrial markets. As part of our next phase of growth, Waxpol is expanding into a structured Branded Service Centre & Detailing Studio Network Model, aligned with global best practices followed by leading automotive service and lubricant brands.

About the Role

We are seeking a dynamic and entrepreneurial leader to build, scale, and manage Waxpol Branded Service Centres, Detailing Studios, and Workshop Partner Networks across India. The role will be responsible for developing and executing a franchise / partner-led service model, driving brand standardization, improving partner profitability, and creating a strong ecosystem for Waxpol product consumption. This position requires a combination of:

- Automotive aftermarket understanding - Network expansion capability - Franchise model development - Operations & profitability oversight - Strong commercial and relationship management skills

Key Responsibilities

- Network Development & Expansion - Design and implement the Waxpol Branded Service Centre / Detailing Studio model. - Identify, evaluate, and onboard new franchisees / workshop partners. - Develop partner qualification criteria (investment capacity, location viability, workshop size, operational capability). - Drive network expansion across metro, Tier-2, and Tier-3 cities. - Establish regional rollout strategies and measurable growth targets.

- Franchise & Partner Management - Develop franchise agreements, commercial structures, and ROI models. - Ensure partners achieve targeted throughput and profitability benchmarks. - Monitor partner performance metrics including revenue, product offtake, service mix, customer satisfaction, and repeat business. - Conduct structured performance reviews and implement corrective action plans.

- Standardization & Operations - Develop and enforce SOPs for: - Detailing services - Lubrication & maintenance services - Customer handling, billing, and service documentation - Standardize service quality, branding, equipment specifications, layout norms, and customer experience. - Work with internal teams to define approved equipment, consumables, and product bundles. - Establish audit and compliance mechanisms to maintain uniform standards across the network.

- Commercial & Revenue Growth - Drive strong consumption of Waxpol products within the network. - Promote cross-selling of: - Lubricants - Detailing chemicals - Automotive accessories - FMCG vehicle care products - Develop bundled service packages, seasonal campaigns, and subscription-based service models. - Create institutional tie-ups with fleet operators, dealerships, and used vehicle platforms.

- Marketing & Brand Building - Develop brand guidelines for service centres and detailing studios. - Drive localized marketing initiatives (ATL / BTL). - Implement mechanic and detailer engagement programs. - Develop customer loyalty and referral programs, including digital acquisition initiatives.

- P&L & Strategic Oversight - Own the business unit P&L for the Branded Service Network vertical. - Create a 3–5 year growth roadmap and expansion strategy. - Develop annual budgets and ROI forecasts for new centre rollout. - Present structured performance dashboards to senior leadership.

Ideal Candidate Profile

- 10–18+ years of experience in: - Automotive aftermarket - Lubricants - Detailing networks - Branded workshop chains - Franchise-driven service expansion - Strong understanding of workshop economics, service margins, and retail service operations. - Proven ability to scale partner-led or franchise-based business models. - Experience managing multi-city or regional service operations. - Strong commercial acumen and negotiation capabilities. - Entrepreneurial mindset with disciplined execution ability.

Education

- MBA (Marketing / Operations) preferred - Engineering background (Mechanical / Automobile) is an advantage

Key Competencies

- Network expansion strategy - Franchise business modeling - Service operations standardization - Channel development - P&L ownership - Team leadership - Strong execution discipline