Lead Generation Specialist

Role:

Lead Generation Specialist Background:

IT Services / Digital Agency experience preferred Location:

Kolkata (On-site - Only candidates from Kolkata should apply) Reporting to:

Founders and Leadership Team Experience:

3 to 6 years Language:

Excellent English communication (written and verbal) Compensation:

Up to 30k + On Target Earnings

(Based on experience and qualifications) Timing:

UK Shift

Role Overview We are looking for a performance-driven

Lead Generation Specialist

who can build predictable pipelines through cold email outreach, marketing campaigns, and lead nurturing systems. The ideal candidate has hands-on experience generating leads for IT services or digital agencies and is excellent at campaign execution, sequencing, targeting, list building, and funnel tracking.

Key Responsibilities Lead Generation & Outreach Execute cold email outreach campaigns end-to-end Build targeting lists and ICP-based lead databases Create and optimise multi-step

email sequences

for conversions Manage outreach tools and inboxes

to ensure high delivery & reply rates Marketing & Growth Activities Run Meta Ads and other paid campaigns for lead generation Lead nurturing through email automation

and retargeting funnels Research industries, ICPs, and competitors to improve targeting Support the creation of landing pages, lead magnets, and cold assets CRM & Reporting Maintain CRM

hygiene and lead movement stages Track campaign metrics - delivery, open, reply, booked calls, conversion Share weekly dashboards with clear outcomes and learnings

Requirements 3 to 6 years of experience in Lead Generation / B2B Growth Mandatory experience working with

IT Services / Digital Agency / SaaS Strong knowledge of

cold email tools, sequencing, and deliverability Experience with

LinkedIn outreach and database building tools Comfortable

running Meta Ads

or similar paid campaigns Proficient with CRM

platforms and marketing automation tools Basic understanding of sales funnels and appointment-setting metrics Experience with Upwork or bidding platforms

Desired Attributes Highly execution-driven - strong follow-up and ownership Analytical mindset with good experimentation instincts Detail-oriented - precision in target lists and campaign setup Organized - can manage multiple campaigns simultaneously Thrives in a fast-paced, performance-focused environment

Success Metrics Number of qualified meetings generated monthly Cost per lead (CPL) / Cost per opportunity (CPO) Strong conversion from outreach to booked appointments High email deliverability + reply rates + show-ups Timely and accurate CRM reporting

Why Join Us? Work closely with founders and global leadership Full ownership - lead generation function from the ground up Direct impact on revenue and growth outcomes Fast career progression in a high-growth international business High-performance, collaborative, and learning-centric culture