Job Description
Position: Content & Personal Brand Strategist
Type: Full-Time
Salary/Stipend: ₹20,000/month
Schedule: Monday to Saturday, 12:00 PM – 8:00 PM (UK time)
Location: Remote (India)
We’re not looking for someone to just \"create & manage posts.\" We’re looking for someone who wants to build personal brands that dominate feeds, spark inbound interest, and earn respect in the B2B space.
As our Content & Personal Brand Strategist, you will operate at the intersection of content creation, brand psychology, and digital storytelling. Your words and visuals will shape how our founders are perceived across LinkedIn, Instagram, Twitter/X, and beyond.
You’ll be responsible for the personal brand of the 3 founders. This is not a copy-paste social media job. You’ll be thinking, writing, designing, and structuring ideas so they cut through the noise, get remembered, and position the founders as top voices in their spaces.
If you’re serious about building a career in personal branding, content strategy, or ghostwriting, this role will be the steepest and fastest learning curve you’ll find.
What You’ll Actually Do
Ghostwrite and create thought leadership content for 3 founders across B2B, marketing, branding, and business strategy
Design carousels and branded graphics that stop the scroll and deliver sharp insight using Canva Premium
Own the content engine — from idea sourcing to writing, editing, scheduling, and tracking performance
Work directly with the founders to translate raw thoughts, call transcripts, and voice notes into finished, strategic posts
Maintain a high-trust content calendar with zero delay, zero hand-holding
Research narrative angles, hook structures, and storytelling formats that position the brand as a category leader
Use AI tools to increase speed, not lower thinking
Stay obsessed with tone, clarity, rhythm, and punch — because we don’t publish filler
Continuously sharpen the voice of each founder by tracking what works, iterating fast, and tightening the message
You’re a Fit If You…
Have experience in content creation, branding and social media marketing.
Write like a strategist, not a copy machine
Know how to take a founder’s voice and make it stronger, not generic
Have an eye for design and know what makes a carousel work
Think in structures, outlines, and frameworks — not inspiration
Are organised, accountable, and allergic to half-baked delivery
Have a sense of taste, and can back it up with execution
Care about reputation and long-term positioning, not vanity metrics
Must-Have Skills
Canva Premium – confident, clean, modern design style
Strong written English – clear, concise, and natural
Awareness of LinkedIn, Instagram & Twitter/X personal branding trends
Understanding of what makes thought leadership different from generic content
Notion, Google Docs/Sheets, Trello, Pipedrive (training provided if needed)
Strong sense of narrative, hooks, and scroll psychology
Bonus (Not Required, but Strong Signal)
Experience ghostwriting for founders
Familiar with B2B content culture in the UK/Europe
Exposure to content systems, content repurposing, and creator workflows
To Apply
Email:
with:
Subject: Application – Content & Personal Brand Strategist
A short paragraph (under 100 words) on why this role fits you.
Your favourite personal brand on LinkedIn and why?
2–3 content design samples (posts, carousels and other designs).