Associate Director/Director

Associate Director – Growth Marketing & CRM

Key Responsibilities & Expectations: Own promotional outreach to internal base across campaign channels to drive profitable growth Solution & collaborate across sales, product, analytics and vendors to improve outreach effectiveness and funnel conversions Segment/ hyper-segment around base & outreach to drive non-linear outcomes Ideate, lead and independently manage high impact growth projects & experiments Listening to the needs of the customers and creating/ delivering high impact programs/ initiatives Seeking out opportunities to be a leader & doing everything one can to help the org achieve its objectives Desired Skills/ Experience: 4-8 years’ prior experience; Relevant experience of retail credit in growth marketing roles is preferred Proficient at executing & optimizing across automated campaign tools & manual interfaces Worked with a good variety of analytical tools, campaign tools, campaign channels, content types, etc. Good with uncomplicating, prioritizing and multi-tasking in mixed-paced environment Demonstrated aptitude for data-based decision-making & simplifying complex data to find answers Strong tolerance for ambiguity with a demonstrated ability to use business logic and critical thinking when data is inconclusive Proficient in effective communication and Microsoft Excel