Public Relations Consultant | A next-generation logistics B2B tech platform

About the employer brand:

A next-generation logistics-tech platform transforming freight movement through intelligent planning and collaboration. It helps shippers and carriers reduce costs, eliminate empty miles, and improve network efficiency. Powered by AI-driven optimization, it enables more sustainable, transparent supply chains.

Role Overview:

We are looking for a

Fractional PR Consultant

to help shape and amplify the brand's narrative across media, industry publications, and the broader logistics and supply chain ecosystem. This role is ideal for an experienced PR professional who has worked with

enterprise SaaS, supply chain tech, logistics, or deep tech startups

and can operate independently to build media momentum.

The consultant will work closely with the

founder and leadership team

to position the brand as a thought leader in

collaborative logistics and AI-powered freight optimization .

Key Responsibilities:

PR Strategy

Develop a

PR strategy and media narrative

aligned with brand's growth milestones. Position brand around themes like: collaborative logistics, supply chain optimization, sustainability in freight, AI in logistics. Identify

key media moments

(funding, partnerships, product releases, industry insights).

Media Relations

Build relationships with

tier-1 and industry journalists

covering logistics, supply chain, climate tech, and AI. Secure media coverage in: logistics and supply chain publications tech and startup media sustainability and climate outlets Coordinate interviews, press briefings, and contributed articles.

Thought Leadership

Help craft

founder narratives and POVs . Develop op-eds, commentary, and industry insights. Support speaking opportunities, panels, and podcast placements.

Messaging & Content

Refine company messaging and PR positioning. Draft press releases, media pitches, and briefing notes. Create story angles around: supply chain collaboration freight efficiency network optimization climate impact in logistics.

Measurement

Track media coverage and share PR performance insights. Identify opportunities to expand reach in global logistics and tech ecosystems.

Experience & Background Requirements:

8–15+ years of PR experience. Strong

media relationships in tech, logistics, supply chain, or climate tech . Experience working with

early-stage or scaling startups . Ability to craft

compelling founder and product narratives . Experience landing stories in major business or industry outlets. Self-starter comfortable working in a

fractional / advisory capacity .

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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