Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Ahmedabad Company: Universal Software Experience: 2+ Years Job Summary We are looking for a results-driven

Digital Marketing Specialist

to develop, implement, track, and optimize our digital marketing campaigns across multiple channels. The ideal candidate should have strong analytical skills, creativity, and hands-on experience in managing online marketing campaigns. Key Responsibilities Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.) Manage SEO & SEM activities to increase website traffic Handle social media marketing and engagement strategies Create and optimize content for website and social platforms Run email marketing campaigns Analyze campaign performance using tools like Google Analytics Generate leads and improve conversion rates Coordinate with the design and development team Monitor competitors and market trends Required Skills Strong knowledge of SEO, SEM, PPC Experience with Google Ads & Facebook/Instagram Ads Familiarity with Google Analytics & Search Console Understanding of content marketing strategies Basic knowledge of HTML/CSS (preferred) Excellent communication skills Qualifications Bachelor’s degree in Marketing, Business, or related field 2+ years of experience in Digital Marketing Certification in Google Ads / Digital Marketing (preferred)