Performance Marketer manager

Job Title: Performance Marketing Manager

Company: Vtalix

Location: Ahmedabad (On-site preferred)

Experience: 2+ years

Industry: Mental Health & Wellness

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About Vtalix

Vtalix is a fast-growing mental health and wellness platform that connects users with certified therapists through audio/video sessions. Our mission is to make emotional well-being accessible, private, and stigma-free. We are building a strong digital presence and looking for a passionate marketer to drive both paid and organic growth.

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Role Overview

We are hiring a Performance Marketing Manager who can run high-performing Meta & Google Ads and manage Vtalix’s overall brand presence across Instagram, YouTube, and other platforms.

This role is perfect for someone who understands:

- Growth marketing - Social media psychology - Meta & Google Ads - Paid advertising

You’ll work directly with the founder and creative team to scale Vtalix rapidly.

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Key Responsibilities:

Performance Marketing (Meta + Google Ads)

- Plan, run, and optimise App Install, Lead Gen, Conversion, and Awareness campaigns - Handle Meta Ads Manager (Instagram + Facebook): audience setups, A/B tests, retargeting - Manage Google Ads: Search, Display, YouTube + Performance Max - Optimise for the lowest CPI, CPL, and CAC - Implement tracking using Meta SDK, Firebase, Google Analytics, UTM, and App Events - Build a monthly paid growth strategy and performance dashboards

Creative Collaboration

- Work with the design team for thumbnails, creatives, and ad visuals - Brainstorm scripts for reels (problem-based, emotional, relationship-focused, wellness content) - Build a consistent brand identity across all social platforms

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Requirements

- 2+ years of experience in performance marketing - Strong expertise in running Meta App Install ads (mandatory) - Skilled in Google Ads, retargeting, and conversion optimisation - Experience managing Instagram pages, reels, and content strategies - Understanding of consumer psychology & mental health content tone - Analytical mindset with the ability to read data and adjust strategies - Comfortable working in a fast-paced startup environment

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Nice to Have

- Experience in wellness/health-tech - Familiarity with influencers, UGC creators, and community building - Ability to work independently with high ownership

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What We Offer

- Competitive salary - Creative freedom + ownership of brand growth - Work directly with the founder on strategy and execution - Opportunity to scale a fast-growing brand - A young, dynamic, high-performance team

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How to Apply

Send your resume + portfolio/ads screenshot links to pranav@vtalix.in

Subject: Performance Marketing Manager — Vtalix