HEAD OF DIGITAL STRATEGY-(AGENCY BACKGROUND, 17 LPA)- HYDERABAD

Role Objective

We are looking for a senior Digital Strategist who will build, lead and scale the entire digital function for the agency. This is a strategic + leadership role, not just execution. The person will define digital vision, build the team, create frameworks, and drive measurable business growth for clients across platforms.

Key Responsibilities

Digital Strategy & Planning

Own end-to-end digital strategy for multiple brands across categories (lifestyle, hospitality, luxury, FMCG, services etc.)

Create integrated digital roadmaps covering:

Social Media Strategy

Performance Marketing (Meta, Google, YouTube, marketplaces)

Content strategy & distribution

Influencer & creator ecosystem (if applicable)

Translate brand objectives into measurable digital KPIs (leads, sales, engagement, growth, ROI)

Define digital GTM strategies for new brands and launches

Team Setup & Leadership

Build the digital team ground-up:

Performance marketers

Social media managers

Media buyers

Content & community managers

Analytics & reporting support

Set up roles, KRAs, workflows, SOPs and performance metrics

Mentor and upskill junior and mid-level team members

Create a high-performance culture with accountability

Performance Marketing & Growth

Own paid media strategy across Meta, Google, YouTube, marketplaces, and emerging platforms

Plan budgets, CAC, ROAS targets, funnels and conversion journeys

Guide the team on:

Campaign structures

A/B testing

Funnel optimisation

Lead nurturing & remarketing

Drive growth frameworks for e-commerce and lead-generation brands

Client & Business Partnership

Act as the digital growth partner for key clients

Present strategies, reports, and roadmaps to CXOs and brand heads

Translate business goals into scalable digital programs

Help the agency pitch for new digital mandates

Support revenue growth through retainer expansion and performance-based scopes

Systems, Tools & Processes

Set up dashboards, reporting formats, performance reviews

Define tech stack for digital (analytics, automation, CRM, performance tools)

Ensure cross-functional alignment with:

Brand strategy

Creative

Content

Influencer teams

Education

Preferred:

* MBA in Marketing / Digital Marketing / Brand Management

* BBA / BMS with strong digital marketing specialization

* Certification in Performance Marketing, Growth Marketing, or Digital Strategy is a bonus

Important Note: Education is secondary. What matters more is hands-on digital leadership experience and proven growth outcomes.

Background

Look for candidates who come from:

* Mid-size to large Digital Marketing Agencies / Ad Agencies

* Growth roles in D2C / e-commerce brands / startups

* Performance-led organisations (fintech, edtech, marketplaces, consumer brands)

Ideal profile exposure:

* Has worked on both brand building + performance marketing

* Has handled multi-client environments

* Has experience working with founders / CXOs

* Has scaled digital teams or verticals earlier

Experience

Must-Have:

* 8–10 years of hands-on digital experience

* Has built or scaled a digital function or department

* Has managed teams of at least 5–12 people

* Strong exposure to:

* Meta & Google Ads

* Performance funnels

* Content + media planning

* ROI-driven marketing

* Has handled monthly budgets (₹10L+ ideally across brands)

Nice-to-Have:

* Experience setting up digital teams from scratch

* Has worked on brand launches or turnarounds

* Has worked with luxury / lifestyle / hospitality / premium brands

* Experience in pitching digital mandates to clients

What Kind of Person Will Succeed in This Role (Cultural Fit)

Your internal team should look for someone who is:

* Builder mindset – enjoys setting up systems from zero

* Strategic + execution oriented – not just theory

* Business-minded – understands revenue, ROI, growth

* Strong leader – can manage egos, juniors, pressure

* Founder-facing maturity – can take ownership

* Calm under chaos – agency environments are dynamic

* Client confident – can present, challenge, and guide clients

Red Flags While Hiring

Avoid candidates who:

* Have only done social media posting (not strategy or performance)

* Have never handled teams

* Are tool-focused but lack business understanding

* Are uncomfortable with revenue responsibility

* Have only worked on execution, not strategy + leadership

Reporting To

- You will report to Business Head of the respective Vertical

Reporting Office

- You will be based at our EBG Group Office at Hitec City area, Hyderabad, Working days Monday to Saturday. Timings 10 am to 7pm.

Salary Package

- Your Salary package range is 15 LPA to 18 LPA