Associate Director Brand Solution

Company Description

Fork Media Group is an independent digital solutions company that specializes in Native Advertising, , and Performance Marketing. With a focus on innovation, we leverage data-driven intelligence to help brands and publishers connect with the right audiences across various platforms. Headquartered in Mumbai, we have a global presence with offices in Delhi, Bangalore, UAE, Singapore, and Indonesia. Fork Media owns notable platforms such as Rappio, Inuxu, and publications including Hauterfly, Mashable India & GCC, Curly Tales India & GCC, IGN India, and Ask Men India.

Key Responsibilities  Ideation and Conceptualization: Drive the creative process for developing innovative branded content and brand solutions that align with client objectives and market trends.  Global Client Focus: Serve as the primary ideation spoc for Dubai-based clients (CT and Mash briefs), understanding their unique market nuances and business needs.  Strategic Problem Solving: Translate complex client briefs into compelling and effective brand solutions decks.  Cross-Functional Collaboration: Work closely with sales, production, and other teams to ensure seamless execution of conceptualized solutions.  Market Trend Analysis: Stay abreast of the latest trends in branded content, digital marketing, and consumer behavior to inform and elevate ideation.  Presentation and Pitching: Develop and deliver persuasive concepts.  Support India Sales (as needed): Provide ideation and conceptualization support for India Sales based on business requirements.

Key Requirements  Experience: 5-9years of dedicated experience in ideation and conceptualization within branded content or brand solutions.  Global Client Exposure: Proven track record of working with and understanding the needs of global clients.  Creative Acumen: Strong portfolio demonstrating innovative and effective branded content ideas and executed campaigns.  Strategic Thinking: Ability to connect creative concepts with business objectives and market realities.  Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and concisely.  Collaboration: Demonstrated ability to work effectively in a team-oriented, fast-paced environment.  Adaptability: Capacity to adapt to evolving client needs and market dynamics.