Assistant Brand Manager

We’re looking for a dynamic marketer who can blend creativity with structured brand execution. This role sits at the intersection of brand strategy, digital storytelling, influencer marketing, PR, product launches, GTM planning, retail activation, and campaign performance.

If you’re passionate about building brands, love crafting narratives, and enjoy taking ideas from concept to execution — this role is for you.

Key Responsibilities:

- Brand Strategy & Category Leadership - Product Launch Management across coins, bars & gifting collections - Go‑To‑Market (GTM) Planning for new and seasonal offerings - Social Media & Digital Brand Building - Influencer, Celebrity & Creator Collaborations - PR, Media Relations & Corporate Communications - Consumer Insights & Category Understanding