Digital Performance Marketer

Digital Performance Marketer

Company: Apex Consulting

Location: In-Office

Job Type: Full-Time

Experience Level: Beginner to 1+ Year Experience

Salary Structure:

- ₹12,000 – ₹16,000 per month (Beginner Level – First 6 Months) - ₹20,000 – ₹30,000 per month (1+ Year On-Site Experience, Based on Performance & Skills)

About Us

At Apex Consulting, we help e-commerce and D2C brands scale through smart marketing strategies and data-driven performance campaigns. We’re not just marketers — we’re growth partners for the brands we work with.

We are looking for a Digital Performance Marketer who understands the basics of paid advertising and is eager to grow in the performance marketing space. Beginners with strong foundational knowledge are welcome, and candidates with hands-on experience will be offered higher compensation based on their skill level and performance.

Key Responsibilities

Paid Advertising & Campaign Management

- Create and manage Meta Ads and Google Ads campaigns. - Monitor campaign performance and optimize for better ROI. - Conduct A/B testing for creatives, audiences, and ad copies. - Manage daily budgets and bidding strategies efficiently.

Client Communication & Budget Management

- Communicate campaign strategies and proposed ad budgets clearly to clients. - Justify budget allocation based on performance goals and projected ROI. - Lead and participate in daily, weekly, monthly, and quarterly review meetings. - Present detailed performance reports covering budget utilization, growth metrics, and campaign outcomes. - Monitor overall campaign spending to ensure alignment with client objectives. - Recommend scaling or budget optimization strategies based on data insights.

Performance Analysis & Reporting

- Track key metrics such as CTR, CPC, CPA, and ROAS. - Prepare structured weekly and monthly performance reports. - Identify performance gaps and implement corrective optimization strategies.

Audience & Funnel Strategy

- Research target audiences and competitor strategies. - Build structured audience segments and retargeting funnels. - Understand customer journey and optimize conversion funnels.

Team Collaboration

- Work closely with designers and copywriters to align creatives with performance goals. - Coordinate with internal teams to meet campaign objectives and deadlines. - Suggest innovative strategies to improve campaign performance and scaling opportunities.

✅ Requirements

- Basic understanding of Meta Ads and Google Ads platforms (Beginners with strong fundamentals can apply). - 1+ year of hands-on experience preferred for higher salary bracket. - Strong understanding of performance marketing metrics and analytics. - Ability to handle real ad budgets responsibly. - Strong analytical thinking and decision-making skills. - Good communication skills for client-facing interactions. - Ability to work in-office and manage multiple projects efficiently.

Compensation & Benefits

Salary:

• ₹12,000 – ₹16,000 (Beginner – First 6 Months)

• ₹20,000 – ₹30,000 (Experienced – Based on Work & Performance)

Work Mode: In-Office

Timings: Monday–Friday (10:00 AM – 7:00 PM), Saturday Half-Day

Growth: Direct exposure to real client budgets, performance scaling, and strategic decision-making

Industry: Marketing Services

Employment Type: Full-Time