Growth & Community Activation Lead

Community Growth & Engagement Manager Company: Ridhira Group

About Ridhira Group

Ridhira Group is a rapidly scaling brand in luxury wellness, experiential retreats, holistic living, lifestyle memberships, wellness products, and premium hospitality. The company is expanding its digital footprint with a strong e-commerce vertical focused on wellness and lifestyle products.

(Wellness | Real Estate | Student Networks | Subscription Ecosystem) Location: Hyderabad (Field + Strategic Role)

About the Role

We are building a new category at the intersection of wellness, hospitality, real estate, and AI-powered community ecosystems.

This role is responsible for designing and executing high-impact community engagement strategies across:

Gated communities Corporate clusters Student networks (Tier 1, 2, 3 engineering & management colleges) Wellness-focused resident associations High-income urban neighborhoods

The objective is simple but ambitious:

Drive inbound demand, qualified footfall, and subscription adoption through structured community activation.

This is not an events job. This is a growth + psychology + on-ground execution role.

Core Mission

Convert communities into high-engagement ecosystems. Launch wellness challenges, habit-forming programs, and experience-based engagement formats. Build recurring touchpoints that naturally funnel residents into: Wellness subscriptions Retreat experiences Real estate site visits Premium community programs

Key Responsibilities

1. Community Activation Strategy

Identify high-value gated communities and residential clusters. Build structured engagement calendars (90-day cycles). Design hyperlocal programs: wellness weeks, fitness challenges, biohacking sessions, mental health workshops, longevity awareness programs. Partner with RWAs, clubhouse committees, and lifestyle heads.

2. Student & Youth Network Expansion

Collaborate with student networks and campus ambassadors. Launch student-led sales and community ambassador programs. Design gamified referral models. Create inter-college wellness competitions and innovation challenges.

3. Subscription & Inbound Lead Engine

Build structured inbound funnels from offline community events. Track and optimize: Footfall Lead qualification Subscription conversions Event-to-site-visit ratio Use CRM and AI-based tracking systems.

4. Experiential Programming

Organize Wellness camps Biohacking workshops Longevity awareness talks Preventive health screenings Fitness and mindfulness challenges Convert participation into long-term engagement journeys.

5. Data-Driven Execution

Maintain KPI dashboards. Track engagement metrics. Optimize CAC (Customer Acquisition Cost) via community-driven growth. Create scalable playbooks for replication across cities.

Required Skills & Background

We are looking for candidates with 4–8 years experience in one or more of the following:

Community Growth / Community Management Consumer Marketing / Field Marketing HealthTech / Wellness / Fitness ecosystems D2C subscription businesses Startup growth roles Real estate marketing activation Campus ambassador program management

Strong preference for candidates who have worked in:

HealthTech startups Fitness chains Membership platforms Co-living brands Premium lifestyle brands EdTech or student engagement platforms

Must-Have Competencies

High emotional intelligence Strong public speaking ability On-ground execution comfort Structured thinking CRM & data familiarity Event-to-revenue conversion mindset Negotiation with RWAs and community bodies Basic digital marketing understanding Lead funnel awareness

Performance Metrics

Number of activated communities per quarter Engagement participation rate Qualified inbound leads generated Subscription conversion rate Real estate site visits driven Community retention score Cost per lead reduction over time

What Makes This Role Unique

Direct exposure to a multi-vertical ecosystem: wellness, hospitality, subscription, and real estate. Opportunity to build a scalable community-led acquisition model. Ability to architect structured playbooks that can be replicated nationally. Strong strategic visibility with leadership.

Apply Now: Email: WhatsApp CV: +91 7386688223