Assistant Sales Manager

Core Purpose of the Role

To strategize, manage, and grow the sales of Specialty Chemicals (Emulsion, Dispersions and Binders used in printing and plastic film packaging industries), ensuring market penetration, customer satisfaction, and profitable growth through consultative selling and cross-functional collaboration.

Focus Area

Drive market penetration, customer satisfaction, and profitable growth for Speciality Chemicals through strategic planning, strong client relationships.

Key Responsibilities

Market Strategy and Business Development:

- Identify feasibility and formulate strategies for introducing Speciality Chemicals in the Indian market. - Develop and implement go-to-market strategies for targeting potential segments and clients. - Conduct market research and competitor analysis to inform sales tactics and product positioning.

Customer Relationship Management:

- Manage key customer relationships, ensuring satisfaction and retention. - Participate in strategic deal closures and provide consultative selling support. - Identify and capitalize on new sales opportunities to drive revenue growth.

Reporting and Analysis:

- Prepare and manage monthly, quarterly, and annual sales reports. - Monitor customer, market, and competitor activities, providing actionable insights to leadership. - Ensure adherence to budget guidelines and optimize sales expenses.

Skills Required

Technical Expertise:

- In-depth knowledge of Printing Ink, Packaging industries - Understanding of financial, marketing, branding, and operational aspects of above industries - Familiarity with CRM software and proficiency in MS Office tools (Word, Excel, PowerPoint).

Soft Skills:

- Excellent interpersonal and communication skills. - Strong leadership and goal-setting abilities. - Customer orientation with exceptional negotiation skills. - Analytical and data-driven problem-solving capabilities.

Industry Insights:

- Knowledge of specialty chemicals and their applications with regards to Printing Ink, Packaging industries

Ideal Personality Profile

- Customer-focused: Proactive and solution-oriented approach to client needs. - Strategic Thinker: Visionary with strong planning and execution skills. - Results-oriented: Driven by achieving sales goals and exceeding expectations. - Adaptable: Thrives in dynamic environments and is open to travel.

Educational Qualifications

Bachelor’s Degree in Chemistry, Chemical Engineering, or a Master’s Degree in Chemistry, plus MBA in Marketing with strong business acumen.

Experience Level (If applicable)

7-10 years of experience -preferably in Printing Ink, Packaging films.

Key Performance Indicators (KPIs)

- Achievement of sales targets and profitability goals. - Successful market penetration and client acquisition. - Positive feedback from key customers and internal teams.

Additional Information

- Travel Requirements: Ability to travel across Western parts of India for customer meetings and sales business