Business Manager – Activations & Experiential Marketing

We’re Hiring: Business Manager – Activations & Experiential Marketing

Company: ElevateDigi

Location: Kolkata (On-site)

Experience: 5–8 years

Industry: Experiential Marketing | BTL | OOH | Events

ElevateDigi is expanding its experiential and activation vertical and is looking for a Business Manager – Activations & Experiential Marketing to drive revenue, client partnerships, and brand experiences across OOH, on-ground activations, and events.

This is a strategic + executional role for professionals who understand the full lifecycle of experiential business — from client acquisition and pitch strategy to execution oversight and growth.

Role Overview

You will lead business development and account growth for experiential mandates including brand activations, mall & retail activations, corporate events, exhibitions, and OOH-led campaigns.

The role requires strong industry connects, solution-selling ability, and hands-on understanding of activation/event execution realities.

Key Responsibilities

Business Development & Revenue

- Identify and acquire new clients for activations, experiential campaigns, OOH, and events - Develop integrated experiential solutions aligned to brand objectives - Lead pitch strategy, proposal development, and commercial negotiations - Build annual and quarterly experiential revenue pipeline

Client & Account Leadership

- Own key experiential and activation accounts end-to-end - Translate marketing briefs into experiential concepts and scopes - Drive cross-sell of OOH + activation + digital amplification opportunities - Ensure client satisfaction, retention, and account growth

Experiential Strategy & Execution Oversight

- Collaborate with creative, production, and operations teams - Guide feasibility, costing logic, and execution approach - Oversee delivery quality across activations and events - Ensure profitability and commercial compliance

Market & Network Development

- Build relationships with brand, marketing, and trade teams - Develop partnerships with malls, venues, fabricators, and OOH partners - Track experiential trends, formats, and competitive landscape

Required Profile

- 5–8 years in experiential marketing / BTL / activation / events / OOH business - Proven experience in client acquisition and experiential revenue generation - Strong understanding of activation formats, event production, and OOH ecosystem - Existing brand/agency network preferred - Ability to convert briefs into experiential solutions and commercials - Strong presentation, negotiation, and relationship skills

Preferred Background

- Experiential / activation agency - Event management company - OOH media or integrated marketing agency

What You’ll Drive at ElevateDigi

- Activation & experiential business growth - OOH-integrated brand campaigns - Corporate & consumer events - Retail & mall activations - Exhibition & on-ground experiences

Apply / Refer

Send CV + experiential portfolio to: careers@theelevatedigi.com

Subject: Business Manager – Experiential