Social Media Marketing Manager

About Jevika and Joy’s World Jevika and Joy’s World (JJW) is a fast-growing children’s entertainment brand that combines storytelling, animation, e-commerce, and digital content to inspire kids aged 4–12. With beloved characters like Jevika, Joy, Brutus, Minku, Pinki, and Punch, we create content that promotes friendship, kindness, anti-bullying, and family values across YouTube, Instagram, and beyond. We’re looking for a

Social Media Manager

who can own our entire digital presence, distribute content like a pro, and turn every platform into a growth engine for the JJW universe. Role Overview As Social Media Manager, you will be the voice and visual identity of JJW across every digital touchpoint. From YouTube and Instagram to Spotify, WhatsApp Communities, and emerging platforms—you’ll handle end-to-end channel management, content distribution, profile optimization, and community building. You’re not just a trend follower; you’re a trend setter with a creative eye that thinks beyond what’s already out there. Key Responsibilities • Own and manage all JJW social media channels including YouTube, Instagram, Facebook, Spotify, WhatsApp Community, Twitter/X, Pinterest, and any emerging platforms. • Develop and execute a comprehensive content distribution strategy to maximize reach and engagement across all channels. • Optimize all brand profiles to ensure they are visually cohesive, easily understandable, and compelling from the viewer’s perspective. • Plan, schedule, and publish content consistently using a well-structured content calendar aligned with brand goals and seasonal trends. • Monitor, identify, and capitalize on trending topics, formats, audio, and hashtags to keep JJW relevant and ahead of the curve. • Think creatively beyond available content—repurpose, remix, and reimagine existing assets into fresh formats tailored for each platform. • Build and nurture online communities, engaging with followers, responding to comments, and fostering a loyal and active fan base. • Track and analyze performance metrics (reach, impressions, engagement rate, subscriber growth, watch time) and deliver actionable weekly/monthly reports. • Collaborate with the Production Manager and creative team to align content creation with distribution strategy. • Explore and implement new content distribution channels and partnerships to expand JJW’s digital footprint.

Requirements • Minimum 3–4 years of experience in social media management, digital marketing, or content distribution. • Proven track record of growing social media channels with measurable results (followers, engagement, virality). • Deep understanding of platform-specific algorithms, best practices, and content formats for YouTube, Instagram Reels, Shorts, Stories, Spotify podcasts, and WhatsApp Communities. • Strong creative instinct—ability to spot trends early and create or adapt content that resonates with audiences. • Excellent copywriting and communication skills for captions, descriptions, CTAs, and community engagement. • Hands-on experience with social media management tools (e.g., Buffer, Hootsuite, Later, Meta Business Suite, YouTube Studio). • Data-driven mindset with proficiency in reading analytics dashboards and translating insights into strategy. • Ability to think from the viewer’s perspective and optimize every touchpoint for clarity, appeal, and discoverability.

Nice to Have • Experience managing social media for children’s brands, entertainment, or e-commerce. • Basic graphic design or video editing skills (Canva, CapCut, or similar tools). • Familiarity with influencer collaborations and cross-promotion strategies. • Experience with bilingual content management (Hindi + English). • Knowledge of SEO, YouTube SEO, and social media advertising (paid campaigns).

Why Join JJW? • Be the digital voice of a purpose-driven brand that’s redefining children’s content in India. • Full ownership of social channels—your ideas, your strategy, your impact. • Work in a creative, fast-paced environment alongside passionate storytellers and content creators. • Opportunity to shape a brand’s digital identity from the ground up and grow with it.