Business Head (General Trade)

Business Manager/ Head – FMCG/Beverages – 10+ Years – Delhi/NCR We are looking for an experienced

Business Manager/Head – General Trade Sales

to lead sales and distribution strategy, drive market expansion, and manage large sales teams in the FMCG domain. The role involves delivering business growth through strong channel management, sales planning, distribution expansion, and cross-functional coordination.

Location –

Delhi/NCR

Your Future Employer –

A leading organization in the FMCG sector with a strong distribution network and established brand presence across multiple markets.

Responsibilities – Lead the Sales and Business Development team to drive coverage, distribution, and display objectives aligned with the business plan. Set brand-wise and pack-wise sales targets and ensure effective geographical execution across regions. Develop and strengthen distribution channels across general trade including grocers, convenience stores, bakeries, eateries, and other retail formats. Monitor secondary sales, stock movement, and forecasting while coordinating with logistics for inventory planning. Conduct periodic sales reviews and ensure achievement of revenue and profitability targets. Drive team capability through training programs and manpower planning across territories. Coordinate with marketing for execution of promotional activities and market development initiatives. Requirements – 12–15 years of experience in FMCG sales with strong exposure to General Trade channels. Minimum 10 years of team handling experience with at least 5 years in a middle-management role. Strong understanding of distribution expansion, territory planning, and sales forecasting. Experience in managing cross-functional stakeholders including logistics, finance, and marketing. MBA or Graduate with strong leadership and analytical skills.

What is in it for you – Opportunity to lead large-scale sales operations in a high-growth FMCG environment. Exposure to strategic business planning and distribution expansion initiatives. Leadership role with strong career progression opportunities.

Reach us –

If you think this role is aligned with your career, kindly write me an email with your updated CV on

divya.sethi@crescendogroup.in

for a confidential discussion on the role.

Disclaimer –

Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Note –

We receive a large number of applications on a daily basis. Please assume that your profile has not been shortlisted in case you do not hear back from us within 1 week. Your patience is highly appreciated.

Scammers can misuse Crescendo Global’s name for fake job offers. We never ask for money, purchases or system upgrades. Verify all opportunities at

and report fraud immediately. Stay alert!

Profile Keywords –

Crescendo Global, FMCG Jobs India, Business Manager Jobs, General Trade Sales Jobs, FMCG Sales Head Jobs, Distribution Management Jobs, Channel Sales FMCG, Sales Leadership Roles, Territory Sales Management, FMCG Careers India.