Senior Paid Growth Manager – Web Subscriptions

Role: Senior Paid Growth Manager – Web Subscription Acquisition

This is a leadership-facing IC role.

This is an Individual Contributor role. You will personally manage campaigns daily (budgets, bids, creative testing, reporting).

Experience:

7+ years Employment Type:

Full-Time Employee Based Contract Location:

Remote Shift Timings:

6:00 AM to 3:00 PM IST (USA based client) Notice Period:

Immediate Joiners OR 15 Days (1st Choice ONLY)

About the Role We are hiring a

Senior Growth Marketer – Web Acquisition

to own paid growth for a US-based, subscription-driven consumer product. This is a

hands-on individual contributor role , working closely with senior leadership.

This role is not about managing agencies or delegating execution. You will personally run acquisition across

Meta and Google , own forecasting and pacing, and be accountable for

CAC, conversion efficiency, and subscription growth .

You will regularly communicate performance and decisions to CMO/CFO-level stakeholders, so the ability to deliver

clear, concise, and structured insights

is essential.

Key Responsibilities

What You’ll Own End-to-end ownership of

Meta and Google

paid acquisition (budgeting, bidding, creatives, pacing, reporting) Weekly forecasting and

daily spend pacing

to hit subscription and CAC targets Optimization of the

web funnel

from click → trial → paid subscription Structured creative testing roadmap (hypothesis-driven, not ad-hoc) Close collaboration on

CRO and landing page improvements Measurement integrity across GA4, GTM, and attribution tools Clear, executive-level performance updates (headlines + numbers)

What Success Looks Like in the First 90 Days Complete audit of Meta and Google account structure, conversion signals, and spend efficiency Build a reliable

forecasting and pacing model Launch a repeatable creative testing framework Identify and address major funnel drop-offs Deliver measurable improvement in

CAC and/or trial-to-paid conversion

This Role Is a Fit If You: Have

7–10+ years

of experience in paid growth for

D2C or subscription businesses Have personally owned

large monthly budgets

on Meta and Google (six figures/month preferred) Are deeply comfortable with

hands-on execution

as an IC Think in

CAC, LTV, payback, and forecast accuracy , not vanity metrics Can explain performance, risks, and decisions in

30–60 seconds

to senior stakeholders Are confident challenging platform numbers and validating attribution Prefer ownership and accountability over process documentation

Required Skills & Experience Expert-level Meta Ads and Google Ads execution Strong understanding of

subscription funnels

and conversion economics Forecasting, pacing, and budget control experience GA4 and GTM proficiency; attribution and measurement rigor Experience collaborating with CRO, product, and CRM teams Comfortable working US business hours (IST evening shift)

Nice to Have YouTube, affiliates, or programmatic experience CRO tools (VWO, Optimizely, Hotjar, Clarity) Subscription retention or lifecycle marketing exposure

Important Notes This is an

Individual Contributor role , not a people-management position If you prefer managing teams or agencies over hands-on execution, this role is not a fit

How to Apply To help us evaluate quickly, please include

three numbers

in your application or resume: Largest monthly paid media budget you personally owned One example where you improved CAC or CPA (with % impact) One experiment you ran that improved conversion or subscription growth