Marketing Performance Optimization Manager

Company Description

Established in 2013, #ARM Worldwide is a renowned digital advertising and marketing communications enterprise that specializes in developing and implementing digital strategies across earned, paid, and owned media for clients. We provide comprehensive solutions, infusing creativity, technology, and analytics to ensure success. Our team of strategy experts and creative professionals excels at setting KPIs, goals, and executing innovative campaigns. We work with esteemed clients like Bajaj Finserv, and Dabur, earning industry awards and recognition. Our team of 200+ skilled members operates from Gurugram and Mumbai.

Role Description This is a full-time on-site role for a Performance Marketing Manager located in Gurugram. The Performance Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. Day-to-day tasks include managing PPC campaigns, monitoring and analyzing performance metrics, conducting A/B testing, and collaborating with other teams for integrated marketing efforts. The role also involves staying updated with industry trends and implementing best practices to achieve marketing objectives.

Qualifications 4-5 years of experience in managing PPC campaigns, Google Ads, and social media advertising Proficient in performance metrics analysis, conversion tracking, and reporting Skills in A/B testing, landing page optimization, and remarketing Strong understanding of SEO, SEM, and digital marketing strategies Excellent project management and communication skills Ability to work collaboratively in a team environment Bachelor's degree in Marketing, Business, or related field Experience in the digital advertising and marketing industry is a plus