Performance Specialist

Role: PPC Lead / Paid Media Lead

Location: Pune (On-site)

Type: Full-Time

Timings: 3:00 pm -12:00 am Self travel

Experience: 4–7 years in Paid Search / Paid Media (with leadership experience)

Job Summary

We are seeking a results-driven PPC Lead to own and scale our paid advertising efforts across Google Ads, Bing Ads, and other paid media channels. The ideal candidate will combine strategic thinking with hands-on execution, leading campaign performance, managing budgets, and mentoring junior team members to drive measurable growth.

Key Responsibilities

• Lead end-to-end PPC strategy and execution across platforms such as Google Ads, Microsoft Ads, and Paid Social (as applicable)

• Plan, launch, optimize, and scale search, display, remarketing, and shopping campaigns

• Own performance metrics including ROAS, CPA, CAC, CTR, and conversion rates

• Conduct keyword research, audience targeting, ad copy testing, and bid strategy optimization

• Manage and allocate monthly ad budgets efficiently to maximize ROI

• Analyze performance data and deliver actionable insights through regular reporting

• Collaborate with SEO, content, design, and product teams to align messaging and funnels

• Stay updated on PPC trends, platform updates, and best practices

• Lead, mentor, and review the work of PPC specialists and analysts

• Identify automation opportunities using scripts, rules, and third-party tools

Required Skills & Qualifications

• 5+ years of hands-on experience managing large-scale PPC campaigns

• Strong expertise in Google Ads and Google Analytics (GA4)

• Proven track record of driving growth and improving ROI

• Experience managing high monthly ad spends

• Strong analytical skills and data-driven mindset

• Excellent communication and stakeholder management skills

• Experience with A/B testing, landing page optimization, and conversion tracking

Preferred Qualifications

• Google Ads Certification

• Experience with SA360, DV360, Meta Ads, LinkedIn Ads, or other paid platforms

• Familiarity with CRO tools, attribution models, and marketing automation

• Agency or high-growth startup experience