Performance Marketing Manager – Meta & Google Ads (Shopify)

We’re Hiring | Performance Marketing Manager (Meta & Google Ads)

Ridhi Block Print Home is looking for a results-driven Performance Marketing Expert

to scale our

Shopify D2C brand

globally.

If you’ve successfully scaled

Facebook, Instagram & Google Ads

for Shopify brands and understand

creative strategy, retargeting psychology, and profitable scaling , we want to talk. Role:

Performance Marketing Manager – Meta & Google Ads Experience:

3–7 years Office Hours:

Monday to Saturday, 9:30 AM – 6:00 PM Location:

Sitapura, Jaipur

What You’ll Do Meta Ads (Facebook & Instagram) Plan, launch, manage, and scale Facebook & Instagram ad campaigns for Shopify Build and optimize advanced retargeting funnels (Website Visitors, ATC, IC, Purchasers, Email Lists, Video Viewers, etc.) Create and manage full-funnel strategies (TOF / MOF / BOF) Handle advanced campaign structures (CBO, ABO, Advantage+ Shopping, Catalog Ads) Analyze performance metrics: ROAS, CPA, CTR, CPM, AOV, Conversion Rate Develop creative strategies, define hooks & angles. Run continuous A/B testing on creatives, hooks, audiences, and offers Scale winning campaigns while maintaining profitability

Analytics & Tracking Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Meta Pixel, Google Tag, and Shopify Analytics Identify scaling opportunities and performance bottlenecks using data insights

What You Bring 3–7 years of proven experience running

Meta Ads Strong expertise in

retargeting and audience segmentation Demonstrated experience in

scaling paid ads profitably Deep understanding of

creative performance, customer psychology, and funnels Data-driven mindset with strong analytical skills Experience managing

significant ad budgets  Bonus (Good to Have) Experience with

home decor, linen, or lifestyle brands Experience selling to

USA / international markets Experience scaling brands to

high monthly revenue Knowledge of

UGC, storytelling, and content-led ad creatives