Senior Brand Manager - Strategic Marketing

Role Purpose

At Delta Electronics, our purpose is to enable a sustainable, energy-efficient, and digitally connected future. The Senior Brand Manager will be the custodian and growth driver of the Delta brand in India, responsible for long-term brand equity building (Schneider style) while ensuring strong market relevance, GTM alignment, and business impact (Vertiv style). This role bridges global brand strategy and local market execution, strengthening Delta’s leadership across Data Centers, Power Electronics, Industrial Automation, EV Charging, and Energy Infrastructure. Key Responsibilities 1. Brand Strategy, Architecture & Governance Own and execute Delta Electronics’ India brand strategy, aligned with global brand architecture and governance frameworks Act as the brand guardian, ensuring consistency across visual identity, tone of voice, messaging, and customer experience Localize global campaigns and narratives for Indian market relevance without compromising brand integrity Drive internal brand understanding and adoption across sales, product, channel, and leadership teams 2. Brand Positioning & Market Differentiation Strengthen Delta’s positioning as a trusted, technology-led, and sustainability-driven solutions partner Define clear brand positioning and value propositions across: Data center power, cooling, and infrastructure Industrial automation and smart manufacturing EV charging and e-mobility Energy efficiency and power electronics Translate complex engineering and technology capabilities into customer-centric, outcome-driven brand narratives 3. Integrated Brand Campaigns & GTM Alignment Lead integrated brand and visibility campaigns across digital, PR, events, partners, and owned channels Align brand initiatives with go-to-market priorities, key verticals, and strategic accounts Balance long-term brand building with near-term business and pipeline influence Support major product launches and solution GTMs with strong brand storytelling 4. Thought Leadership & Sustainability Storytelling Own Delta India’s thought leadership agenda around: Energy efficiency and decarbonization Sustainability and ESG Digital infrastructure, resilience, and Industry 4.0 Develop executive positioning, keynote narratives, white papers, case studies, and industry viewpoints Position Delta leadership as credible voices in India’s energy transition and digital growth story 5. PR, Events & Industry Presence Lead Delta’s brand presence at industry forums, trade fairs, customer events, and partner summits Manage PR agencies for media relations, press releases, leadership interviews, and reputation management Strengthening engagement with industry bodies, consultants, EPCs, system integrators, and ecosystem partners Support crisis communication and brand risk mitigation in alignment with corporate communications 6. Stakeholder, Team & Global Collaboration Act as a brand advisor to senior leadership and business heads Partner closely with global brand and regional marketing teams for alignment and best-practice sharing Manage, mentor, and develop brand and marketing team members Lead agency ecosystem (creative, digital, PR, research) with strong governance and ROI discipline 7. Brand Analytics & Performance Management Define and track brand health and effectiveness KPIs, including: Brand awareness, consideration, and preference Share of voice and brand perception Campaign effectiveness and engagement Use insights and market research to continuously refine brand positioning and messaging Present brand performance dashboards and strategic recommendations to leadership Qualifications & Experience Bachelor’s degree in Marketing, Business, Engineering, or related discipline MBA or equivalent preferred 8–15 years of experience in brand or marketing roles within: Power electronics / energy management Data centers / critical digital infrastructure Industrial automation / technology-led B2B organizations Strong experience in global, matrixed MNC environments Proven ability to balance strategy, governance, and execution Disclaimer: As part of your application, your personal data will be processed exclusively for recruitment-related purposes in compliance with applicable data protection laws and regulations.