Real Estate Strategy

About Cult -

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role Overview - Own India-wide commercial intelligence and landlord optimization strategy for Cultfit’s real estate portfolio. Enable smarter expansion, structurally superior rental economics, red-flag elimination, and floor-wise occupancy cost improvement. Convert deep competitive and market intelligence into decisive business actions while building influential relationships with developers and high-impact landlords across the country.

Key Responsibilities

Market Intelligence & Supply Strategy Build and continuously update India supply intelligence - rent trends, escalations, vacancy, infrastructure shifts & developer pipelines. Validate commercials Vs Agreed rentals, ensuring feasibility-based decisioning. Identify priority micro-markets and red-flag zones using analytics & benchmarking. Lead competitive rental benchmarking across clusters and formats.

Commercial Optimization & Governance Deliver strong commercial efficiency across the portfolio: Negotiations on renewals, escalations & deposits Escalation resets and leakage elimination Standard leasing constructs city-wise via a

Commercial Playbook Quarterly governance review of

Occupancy Cost Index

& commercial exposure. Build compliance-aligned expansion strategy factoring OC / COA approval risks & city-wise regulatory dependencies to protect cost and timelines.

Landlord Partnership Management Develop & manage strategic partnerships with key landlords, malls & developers. Ensure preferential commercial terms, faster approvals & asset pipeline visibility. Lead a

Landlord Efficiency Program : scorecards, risk governance & issue resolution. Act as primary business interface for escalations, disputes & commercial alignment.

Competitive Intelligence Monitor competitor network scale-up, rental changes & market share impact. Publish a

Monthly C-Suite Insights Report

with actionable market signals. Provide real-time alerts for defensive or opportunity-driven moves.

Leadership, Reporting & Enablement Create enterprise-grade dashboards: Occupancy Cost Analytics Rental Movement Forecasts (YoY) Profitability Heatmaps Approval & compliance monitoring Enable decision governance with Finance, Legal & Expansion CoE.

Success Metrics (KPIs) Occupancy Cost improvement across portfolio Savings delivered through renegotiations Reduction in commercial risk exposure & approvals-related delays Landlord efficiency & preferential terms gained Competitive advantage via market insight velocity Senior stakeholder satisfaction on visibility & strategic alignment

Key Skills & Experience 15–20 years in core commercial real estate (Retail / Warehousing focus). Proven commercial negotiation capability with developers & IPC ecosystem. Strong judgement on rent-to-revenue & site viability economics. Experience managing multi-city regulatory and compliance dependencies. Advanced competency in dashboards, benchmarking & analytics-driven reporting. High influence capability with C-level & external stakeholders. Willingness to travel extensively for commercial reviews & market evaluations.