Social Media Manager

Job Title: Social Media Manager

Brand: Frido

Location: Pune

Type: Full-time

Work Schedule: 6 working days

About Frido

Frido builds everyday products that make life easier, and help people to sleep, move & work better. We are a fast-growing D2C brand with a strong community, bold storytelling, and a deep focus on impact-led innovation.

We are looking for a Social Media Manager who deeply understands Instagram and YouTube and knows how to grow brands, not just post content.

Key Responsibilities

- Own and grow Frido’s Instagram and YouTube presence end-to-end - Drive follower growth, engagement, reach, and watch time - Plan and execute content calendars aligned with launches, campaigns, and trends - Lead content across Reels, Shorts, and long-form YouTube formats - Collaborate with creators, influencers, and internal teams, including design, performance, and product - Identify trends early and adapt them into on-brand content - Build a strong brand voice and an engaged community - Track performance, analyse insights, and continuously optimise content

Requirements

- 4+ years of experience managing social media for D2C or e-commerce brands - Proven experience growing Instagram and YouTube accounts organically - Strong understanding of platform algorithms, content formats, and audience behaviour - Hands-on experience with creators, UGC, and influencer collaborations - Data-driven mindset with comfort in using analytics and insights - Strong storytelling skills with a sharp sense of culture and trends

Good to Have

- Experience with consumer, lifestyle, health, or wellness brands - Understanding of paid social amplification - Ability to work fast, test ideas, and execute independently

Why Join Frido

- Opportunity to build category-leading social channels - High ownership role in a fast-growing D2C brand - Creative freedom with real impact on brand growth - Work on products that customers genuinely love

Interested candidates can share their CV & Portfolio at Vashisht.t@myfrido.com