Google Ads Manager MCC

We are looking for a skilled and results-driven Google Ads Specialist to handle our advertising campaigns. This role involves driving business and growth through Google platform.

Key Responsibilities: Develop and execute Google advertising strategies in alignment with Lenskart's overall marketing objectives Work closely with the team to implement advanced marketing tactics, leveraging tools like AppsFlyer and Branch for omni-channel tracking and measurement Monitor and analyze the performance of campaigns daily to optimize spend and improve overall funnel performance Provide actionable insights and suggestions based on data to enhance conversion rates and reduce costs. Brainstorm, design, and propose new creative ideas - work with the creative team to develop high-performing visuals and content tailored to audiences Track and report on KPIs including CPC, gross orders, and revenue Present detailed performance reports to the marketing leadership team and recommend optimizations

Required Skills & Experience: 3-7 years of experience managing Google Ads campaigns in a high-growth, omni-channel environment Expertise in AppsFlyer, Branch, and other performance tracking platforms for in-depth analysis of omni-channel marketing. Strong understanding of campaign metrics, including CPC, ROAS, and revenue Strong project management skills, with the ability to manage multiple campaigns simultaneously