Growth Manager

Role- App Growth Manager - Financial Services App Experience:

4-8 years Function:

Growth / Marketing / Product Reporting to:

Business Head - Digital Financial Services

About Us Hindustan Times is one of India's most trusted media brands. We are now expanding into

digital financial services

with a mission to make

access to credit and financial products

simple, transparent, and user-friendly. Our new mobile-first platform will offer users

loans ,

credit cards, credit score tracking, and more

- all from the convenience of their smartphone. We're assembling a high-energy team of builders, and we're looking for a

Growth Manager

who can help us scale rapidly while keeping users engaged and converting.

Role Overview As the

App Growth Manager , you will lead the

acquisition ,

retention, and monetization strategy

for our financial services app. You'll own user growth end-to-end: building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.

Key Responsibilities User Acquisition Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.) Design and execute performance marketing campaigns with a sharp focus on CAC and ROI Build referral, influencer, and partnership-led growth loops

User Retention & Engagement Design onboarding and activation flows that convert installs to active users Drive lifecycle marketing (email, push, in-app) to maximize repeat usage Use segmentation and personalization to deepen engagement

Monetization Collaborate with product and business teams to build funnels for loans, cards, and other financial services Run experiments to increase conversion rates across financial products Optimize the user journey for LTV while keeping customer experience high

Growth Analytics & Experimentation Set up tracking (via Mixpanel, Firebase, AppsFlyer, etc.) to get a clear view of the funnel Define and monitor growth KPIs: install-to-activation, DAU/MAU, churn, revenue per user Own and run A/B tests across creative, flows, pricing, etc.

Who You Are 4-8 years of experience in

growth, performance marketing ,

or product-led growth

roles in a

B2C app environment Past experience with

fintech / lending / financial products

is a big plus Strong analytical chops - you're comfortable with SQL, dashboards, and conversion data Hustler with a builder mindset – you move fast, test quickly, and thrive in ambiguity Collaborative - you work well with product, design, engineering, and external partners

Why Join Us Be part of a

high-ownership , founding team Work at the intersection of

media influence and fintech scale