Search Engine Marketing Analyst

Senior Executive – Paid Media (E-commerce | D2C Brands)

Experience:

3+ Years Location:

Gurgaon ( On-Site Opportunity) Company:

AdLift Marketing Pvt. Ltd.

Role Summary: We are looking for a performance-driven Paid Media professional with hands-on experience managing

E-commerce / D2C brands

across

Google Ads and Meta platforms

, focused on revenue growth and ROAS optimization.

Key Responsibilities: Plan, execute, and optimize campaigns on: Google Ads

(Search, Display, Shopping, Performance Max, YouTube) Meta Ads

(Facebook & Instagram) Drive KPIs such as

ROAS, CPA, CPC, CTR, Revenue & Conversion Rate

. Conduct keyword, audience, and competitor research. Monitor budgets, bids, quality score, impression share, and account performance. Perform A/B testing on ads, creatives, audiences, and landing pages. Optimize shopping feeds and scaling strategies for D2C brands. Analyze campaign data, conversions, and ROI; deliver performance reports. Provide growth strategies and optimization recommendations. Coordinate with clients on performance updates and campaign planning. Stay updated with platform trends and algorithm changes.

Requirements 3+ years of hands-on Paid Media experience. Strong expertise in

Google Ads & Meta Ads

. Experience handling

E-commerce / D2C accounts

with revenue targets. Strong analytical and reporting skills (GA4 knowledge preferred). Agency experience preferred. Good communication and client handling skills.