Job Description
Job Title: Content & Creative Strategist
Location:
Andheri, Mumbai (On-site)
Experience:
3–4 Years
About the Role
We’re looking for a sharp, imaginative, and insight-driven
Content & Creative Strategist
who can turn brand goals into powerful content narratives. You will own ideation, storytelling, content directions, campaign strategy, and ensure creative excellence across platforms.
If you live at the intersection of creativity, culture, and consumer behaviour—this role is for you.
Key Responsibilities
1. Content Strategy & Planning
Develop end-to-end content strategies for brands across digital platforms.
Deeply understand brand tone, audience psychology, and platform dynamics.
Create content calendars, campaign structures, and storytelling frameworks.
Bring strong POVs rooted in trends, cultural moments, and user behaviour.
2. Creative Ideation & Concept Development
Craft big campaign ideas and micro-content concepts for short-form videos, static content, carousels, and branded communication.
Create scripts, hooks, narrative flows, and content directions for creators/influencers.
Support brand pitches with fresh, unique creative concepts.
3. Content Writing & Copy Supervision
Write compelling copy for social media, campaigns, video scripts, and branded content.
Guide junior writers/creators to maintain quality, tone, and consistency.
Ensure all content aligns with brand strategy and communication objectives.
4. Influencer & Creator-Led Content Strategy
Develop direction for influencer videos, brand integrations, and topical content.
Analyze platform insights to refine creator briefs and improve output.
Collaborate with the internal creator team to bring ideas to life.
5. Client Communication & Collaboration
Work closely with account teams to understand client expectations and campaign requirements.
Present strategies, concepts, and content frameworks to clients with clarity and confidence.
Maintain strong communication flow between creative, production, and client teams.
6. Research, Insights & Trend Tracking
Constantly monitor platform trends, content formats, creator styles, and cultural shifts.
Conduct competitive research and generate insights that strengthen content strategy.
Use analytics and performance data to optimize future content directions.
Requirements
3–4 years of experience in social media content strategy, digital marketing, or creative strategy.
Strong storytelling and conceptual thinking skills.
Excellent command over English writing—hooks, scripts, micro-copy, and storytelling.
Deep understanding of Instagram, YouTube, and short-form content ecosystems.
Experience writing for influencers, creators, or brand-led social content is a strong plus.
Ability to work fast, adapt quickly, and deliver creatively under tight timelines.
Strong presentation & communication skills.
What Makes You a Great Fit
You think in
hooks, story arcs, and culturally relevant moments .
You understand what
performs
on social media vs what’s simply
pretty .
You can convert a simple brief into a thumb-stopping creative idea.
You thrive in a fast-paced, creative, collaborative environment.
Why Join Us
At Idiotic Media, you will create content that reaches millions, work with leading brands, and be part of a team that thrives on innovation, speed, and creativity.
How to Apply
Send your updated resume + portfolio/link samples to:
rosita.thapa@idiotic.media
