Creative Strategist (Social Media Copywriter): US Market, Remote

Location: Remote (India) Working Hours: 11AM-8PM IST Start: Immediate

About the Company: Muses Consulting Studio is a Gen-Z marketing agency based in the US, working with fast-growing brands across F&B, fashion, and consumer tech. We design and execute high-volume UGC and influencer campaigns, campus ambassador programs, and experiential activations that connect our client brands with their consumers authentically, both online and offline.

We’ve partnered with brands like Blank Street, Warner Bros. Discovery, Comcast, Lucky Energy, and more; and we’re now evolving Muses into its next creative chapter.

The Opportunity We’re hiring a Creative Strategist to own all short-form script writing across TikTok and Instagram for multiple consumer brands. This is a high-volume, performance-driven role inside a fast-growing startup. You will write 30–80 short scripts per day (8-30 seconds, occasionally longer), working closely with a Campaign Manager to analyze performance, identify winning hooks, and iterate daily based on results.

What You'll Do: Write high-performing TikTok & Instagram scripts at scale Identify winning ad concepts, hooks, and content frameworks Repurpose and adapt successful formats across brands Use trend, pop culture, and platform + competitor research to develop fresh angles Review daily performance data with the Campaign Manager and iterate accordingly Contribute to community engagement (commenting, social listening, creator outreach, etc.) Pitch ideas proactively and support other creative and strategic needs across the company

Who You Are Chronically online and deeply fluent in Gen Z internet language Avid consumer of TikTok, Reels, pop culture, and trends (especially US-based content) Strong instinct for hooks, pacing, and short-form storytelling Ideally a creator yourself or someone who has made social content Comfortable writing at high speed and high volume without losing sharpness and wittiness Performance-minded: you care about what converts, not just what sounds clever Energized by startup environments and willing to jump in wherever needed

If you live for trending audios, understand internet culture instinctively, and can turn that energy into scroll-stopping B2C content, this role is for you.

Must-Have Skills: 2-4 years of experience in social media copywriting, short-form content strategy, performance marketing creative, OR as an active content creator on TikTok/Instagram Proven ability to write high-performing short-form scripts (hooks, retention loops, strong CTAs) Deep understanding of TikTok and Instagram content mechanics (hook rate, watch time, retention, trend velocity) Strong instinct for identifying winning content frameworks and repurposing them across brands Fluent in Gen Z internet culture, trends, and American social media tone Comfortable working from performance data and iterating quickly Strong research skills (trend spotting, competitor analysis, concept mining) Clear, concise written communication and ability to take feedback fast