Growth & Performance Executive — D2C Fashion (VYLA)

About VYLA

VYLA is a fast-growing curated fashion marketplace for India’s emerging homegrown brands. We are building a premium, drop-driven shopping experience powered by strong storytelling, sharp performance marketing, and creator-led growth. We are entering our next growth phase and looking for a

young, hands-on Growth & Performance Executive

who is not afraid to test, experiment, and scale what works. If you think in ROAS, CAC, hooks, and creators — not just posts — this role is for you.

Own and accelerate VYLA’s growth engine across: Performance marketing Influencer seeding Creative testing Funnel optimisation You will work directly with the founder and creative team to turn attention into revenue.

Key Responsibilities

Performance Marketing

Plan, launch, and optimise Meta (Facebook & Instagram) ad campaigns Monitor ROAS, CAC, CTR, CPM and key funnel metrics Build and manage retargeting audiences Run catalog and conversion campaigns Continuously test new creatives and audiences Own and accelerate VYLA’s growth engine across: Performance marketing Influencer seeding Creative testing Funnel optimisation You will work directly with the founder and creative team to turn attention into revenue.

Influencer & Creator Growth

Identify and onboard relevant fashion creators Execute seeding and barter collaborations Build a repeatable creator pipeline Source high-quality UGC for ads and social Track influencer performance and ROI

Creative Performance Loop

Work closely with Brand Lead on hooks and campaign direction Guide Visual Team on winning ad creatives Identify creative fatigue and recommend iterations Support weekly growth experiments Structured ad testing live Retargeting fully active Creator seeding engine started Clear visibility on winning creatives Improving CAC trends

Skills Requirement

Hands-on experience running Meta ads Strong understanding of ROAS and performance metrics Exposure to D2C / fashion / beauty brands preferred Experience with influencer outreach or seeding Comfortable working in a fast, test-and-learn environment Highly ownership-driven and execution focused

Worked with a fashion or lifestyle brand

Managed budgets in the ₹50k–₹5L/month range Experience with Shopify or marketplace brands Creator network or influencer contact. Structured ad testing live Retargeting fully active Creator seeding engine started Clear visibility on winning creatives Improving CAC trends