Senior Business Analyst [T500-23614]

About Huge: Founded in 1999 and headquartered in New York City, Huge is a global design and technology company that creates digital experiences for the world’s most ambitious brands. With more than 1,000 employees across several hubs worldwide in North America, South America, Europe, APAC and Vietnam etc., Huge combines creativity, strategy, and technology to deliver experiences that drive growth and transformation. Its client portfolio includes industry leaders such as Google, McDonald’s, Nike, IKEA, and Verizon, spanning consumer goods, retail, media, healthcare, and technology sectors. Huge is consistently recognized for its bold creativity, collaborative culture, and ability to make things people love, gaining awards including People’s Choice for Next Gen Talent of the Year (across technology and design), Healthcare Leadership Awards, Chatbot Solution of the Year, the 2025 AI Breakthrough Awards, and 15 Creativepool 2025 Annual Awards—including the People’s Choice win for Agency of the Year and Design Agency of the Year.

About Huge India ANSR has set up Huge India, a Global Capability Center purpose-built to fuel Huge’s next growth phase. Based in Bengaluru, India, the center is an innovation and delivery hub that enables Huge to scale design and technology capabilities to drive forward-looking solutions and strengthen our global delivery model by tapping into India's dynamic talent pool. Teams in India work closely with colleagues across North America, Europe, South America, and APAC to pioneer Intelligent Experiences (IX) and strengthen Huge’s global impact. Huge India focuses on areas such as experience design, engineering, product strategy, data analytics, and brand content, while also driving innovation in emerging technologies, including AI/ML. This center positions Huge to move faster, scale smarter, and deliver transformative digital experiences for clients worldwide.

Sr. Business Analyst Huge | Technology Bengaluru, India Huge is looking for a Senior Business Analyst to support cross-functional analysis efforts across high-impact digital initiatives. The Senior Business Analyst is responsible for driving clarity, quality, and consistency in requirements, ensuring alignment between business goals, capabilities, and delivery execution. This role partners closely with Product, Design, Engineering, and Quality Assurance teams to translate business needs into clear, actionable functional and non-functional requirements. The Senior BA acts as a trusted advisor to stakeholders, applying strong analytical rigor, and data-informed thinking to shape solution direction and ensure measurable outcomes. A successful candidate brings strong problem-solving skills, confidence operating in ambiguity, and the ability to simplify complex systems and decisions. This individual can operate independently on large, complex initiatives or across multiple concurrent projects while maintaining strong stakeholder alignment and delivery momentum.

What You’ll Be Doing: Partnering closely with Product, Design, Engineering, and Quality Assurance teams to define and refine requirements that align business objectives with technical and delivery realities. Leading discovery and requirements gathering for complex digital initiatives, driving clarity on scope, assumptions, risks, and dependencies. Translating business needs into clear functional, technical, and non-functional requirements that guide delivery teams from design through implementation. Creating and maintaining high-quality analysis artifacts including BRDs, user stories, acceptance criteria, process flows, data flows, and supporting documentation. Intaking and annotating designs to ensure requirements accurately reflect intended functionality and system behavior. Owning and maintaining Jira for assigned engagements, ensuring backlog health, traceability, and alignment to delivery priorities. Contributing to backlog prioritization leveraging structured frameworks and facilitating stakeholder alignment on trade-offs, sequencing, and scope. Collaborating with Product and Project Managers to manage scope, support sprint and release planning, and maintain roadmap visibility. Guiding estimation and sizing activities in partnership with Design, Development, and Quality Assurance teams to inform feasibility and planning. Identifying risks, gaps, and conflicts in requirements and proactively driving resolution throughout the delivery lifecycle. Supporting demos and UAT cycles, validating delivered functionality against requirements and supporting issue triage and resolution. Communicating priorities, trade-offs, and rationale clearly to teams, building trust and shared understanding.

What We’d Like to See: 5+ years of experience as a Business Analyst delivering complex digital initiatives. Experience working in an agency or consulting environment supporting enterprise or multi-stream delivery. Strong expertise in requirements gathering, functional and non-functional documentation, and requirements lifecycle management. Especially related to: Accessibility, Integrations, Localization, and End to End technical flows Ability to analyze business needs and quickly assess feasibility, dependencies, and delivery considerations. Hands-on experience working with enterprise platforms, content management systems, and integrated digital ecosystems. Strong understanding of Agile, Scrum, and SDLC processes, with experience supporting sprint and release planning. Advanced proficiency with tools such as Jira and Confluence, including backlog ownership and documentation standards. Demonstrated ability to facilitate prioritization discussions and guide teams through trade-offs and decision-making. Proven stakeholder management skills, including facilitating workshops and navigating complex delivery environments. Comfort working with globally distributed teams across multiple time zones. Strong organizational, time management, and problem-solving skills Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, actionable guidance. Advanced English fluency, with strong written and spoken communication skills. Sr. Business Analyst