Creative lead (Gaming | Motion | Performance Creatives)

Creative Designer/Lead (Gaming | Motion | Performance Creatives) Location:

India/Remote Reports to:

Player Experience & Communications Lead Works closely with:

Performance Lead & Social Team

Role Overview We are looking for a Creative Designer who understands gaming culture and can translate gameplay moments, tournaments, and creator energy into high-performing visual content across paid and organic channels. This role goes beyond static design. You will work on gameplay edits, short-form videos, performance ads, social creatives, and UGC-style formats that drive engagement, installs, and player curiosity. Speed, experimentation, and understanding of gaming emotion matter more than polished but slow design. Experience working with gaming, esports, or RMG platforms is strongly preferred. Exposure to SEA gaming visual styles is a major advantage.

Key Responsibilities Design static and motion creatives for paid ads and organic social Create gameplay edits, reels, and short-form video content Support creative experimentation for performance campaigns Translate gameplay excitement and competition into engaging visual hooks Work closely with social and content teams to maintain high creative velocity Adapt creatives to SEA audience preferences and gaming trends Contribute to visual identity evolution while maintaining speed and consistency Collaborate with creators and editors to produce UGC-style content

Success Metrics Performance of creatives in paid campaigns (CTR / engagement/installs) Speed of creative production and iteration Contribution to viral or breakout social content Consistency of gaming-native visual identity Ability to test multiple concepts quickly

Ideal Candidate 5-8 years designing for gaming, esports, RMG, or consumer apps Strong motion design and short-form video editing capability Ability to create both polished assets and fast experimental creatives Understanding of gaming psychology, competition, and creator ecosystems Comfortable working in fast-moving, early-stage environments Familiarity with tools like After Effects, Premiere Pro, Photoshop, Figma, CapCut

Bonus (Nice to Have) Experience working with gaming creators or streamers Exposure to performance ad creatives for mobile apps Familiarity with SEA gaming visual trends and meme formats Experience producing gameplay highlight edits or tournament content