Search Engine Optimization Specialist

Develop and execute SEO strategies to increase organic traffic and improve search engine rankings. Perform keyword research to identify high-value target keywords and opportunities for content optimisation. Conduct on-page and off-page optimisation, including content optimisation, meta tag optimisation, link building, and technical SEO enhancements. Monitor and analyse website performance using SEO tools (e.g., Google Search Console, GA4, SEMrush) to track key metrics and identify areas for improvement. Generate regular SEO performance reports and provide insights and recommendations. Stay up to date with the latest trends and best practices in SEO and search engine algorithms. Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and user intent. Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.

Job Skills: Technical Skills: WordPress, SEO, Shopify, Analytics Strong SEO and analytical skills Excellent organisational skills and multitasking abilities Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment