Project Manager- Digital Marketing & E-Commerce

Experience

– 3+ years of relevant experience Location

– Nasik, Maharashtra

Summary of the Role The Project Manager will be responsible for the successful planning, execution, and delivery of all digital marketing and e-commerce initiatives for our D2C brand. This includes managing projects from website enhancements (UX/UI, CRO) to performance marketing campaigns (Paid Social, SEM, Email/SMS) and new product launches. The ideal candidate will be a strong communicator, a proficient organizer, and possess a solid understanding of the D2C customer journey and digital technology stack.

Key Responsibilities Project Planning & Delivery Lead Project Lifecycle:

Oversee all phases of digital projects, including initiation, planning, execution, monitoring, and closure, ensuring they are delivered on time, within scope, and on budget. Scope & Requirement Definition:

Collaborate with internal stakeholders (Marketing, Creative, Product, Tech) to define clear project scopes, objectives, and detailed requirements for all e-commerce and digital marketing initiatives. Timeline & Resource Management:

Develop and maintain detailed project plans, schedules, and resource allocation to ensure optimal team utilization and project flow. Risk & Issue Management:

Proactively identify, track, and manage project risks and issues, developing effective mitigation strategies. Digital Marketing & E-commerce Focus D2C Campaign Management:

Manage the execution and coordination of integrated digital marketing campaigns (e.G., product launches, seasonal promotions, retention efforts) across channels like Paid Media, SEO, Email, SMS, and Social. Website & CRO Projects:

Lead projects focused on optimizing the D2C website (e.G., platform migration, new feature development, A/B testing, UX/UI improvements, and Conversion Rate Optimization - CRO). Stakeholder Communication:

Serve as the primary point of contact, providing regular status reports, managing expectations, and aligning priorities among cross-functional teams and senior leadership.

Team & Process Management Cross-Functional Coordination:

Facilitate effective communication and workflow between technical development, design, content creation, and marketing teams. Budget & Vendor Management:

Track project expenditures against budget and manage relationships and deliverables with external agencies and third-party vendors. Process Improvement:

Conduct post-project reviews and implement lessons learned to continually improve project management methodologies and team efficiency. Required Skills & Qualifications Experience:

3+ years

of demonstrated experience as a Digital Project Manager, Marketing Project Manager, or similar role, specifically within an

E-commerce or D2C brand environment. E-commerce Platform Knowledge:

Familiarity with major e-commerce platforms (e.G., Shopify Plus, Magento, WooCommerce, Salesforce Commerce Cloud). Digital Marketing Acumen:

Strong working knowledge of core digital marketing channels and concepts (SEO, SEM, Paid Social, Email/CRM, Analytics, A/B Testing). Project Management Expertise:

Proficiency in project management tools (e.G., Jira, Asana, Trello) and methodologies (e.G., Agile, Scrum, Waterfall). Communication & Leadership:

Exceptional verbal and written communication, presentation, and interpersonal skills, with proven ability to lead and motivate cross-functional teams. Education:

Bachelor's degree in Marketing, Business Administration, Project Management, or a related field. Preferred Skills Certification in Project Management (e.G., PMP, CSM, PRINCE2). Experience managing web development projects from discovery through launch. Deep understanding of web analytics tools (e.G., Google Analytics 4). Experience working with a D2C subscription or retention model.