Omnichannel Program Lead (SFMC)

Lead and scale the company’s omnichannel strategy across Emerging Markets, ensuring a consistent, insight-led, and compliant customer experience while enabling local flexibility. This global leadership role defines direction, strengthens enterprise tech and AI enablement, and drives cross-market adoption and measurable impact.

Key Responsibilities Define and execute the global omnichannel vision and roadmap aligned with client’s business and brand priorities. Lead enterprise-level tech enablement, ensuring scalable and interoperable MarTech/CRM capabilities (SFMC, Veeva, Tealium, etc.). Champion AI-driven engagement, personalization, and decisioning across channels and markets. • Establish and evolve global-to-local operating models (RACI, governance, intake, prioritization) for consistency and agility. Drive adoption through structured enablement, training, and a community of practice to uplift market capability. Partner with Product, Tech, and Data teams to ensure orchestration, measurement, and consent management are integrated and future-ready. Monitor performance and value realization; identify gaps, share insights, and scale proven approaches globally. Ensure compliance-by-design with medical, legal, regulatory, and responsible AI standards.

Required Skills 10 - 12 Years of overall exprience with minimum 5 years in omnichannel marketing strategy and consulting. Extensive experience leading global omnichannel or digital transformation initiatives. Proven success in enterprise program leadership and senior stakeholder engagement. Expertise in CRM/MarTech ecosystems, data platforms, and AI-driven engagement models. Strong capability in change management, adoption planning, and capability building. Strategic thinker with ability to connect customer experience to measurable business outcomes. Excellent communication and storytelling skills; able to simplify complexity and drive action.