SEO Leader – AI-First Search & Discovery

We are looking for an SEO Leader who operates beyond traditional keyword-led SEO and understands how search is evolving in an AI-first world. This role is for someone who builds, owns, and scales SEO as a revenue-driving function, not a reporting exercise.

You will lead strategy and execution for modern search—where discovery happens across LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI-driven search interfaces—while ensuring strong foundational SEO hygiene.

This is a hands-on leadership role with clear commercial accountability.

Who This Role Is For

- You are ahead of the curve on SEO and not operating from outdated 2019 playbooks - You understand AI / LLM optimisation and how brands get surfaced in conversational and generative search - For you, basic SEO hygiene is assumed, not highlighted - You have delivered measurable growth, not just audits, decks, or recommendations - You have managed teams and revenue and are comfortable owning outcomes, not just activity

Key Responsibilities

Strategy & Growth

- Define and own the AI-first SEO strategy, aligning with business and revenue goals - Drive organic growth across traditional search and AI-powered discovery platforms - Identify and execute opportunities across technical SEO, content systems, authority building, and AI visibility

Execution & Ownership

- Lead end-to-end SEO implementation—strategy to execution to results - Work closely with content, tech, product, and revenue teams to ensure execution velocity - Translate insights into action, not just documentation

Leadership & Accountability

- Manage and mentor SEO team members; build scalable SEO processes - Own KPIs, growth metrics, and revenue impact of SEO initiatives - Report outcomes with clarity and commercial relevance

Innovation & Learning

- Stay current with changes in AI search, LLM behavior, and algorithmic shifts - Test, learn, and systemise what works—continuously improving performance

What Will Disqualify You

- You have only done on-page SEO and monthly reporting - You have never owned a number (traffic alone does not count) - You believe implementation belongs to someone else

Experience & Profile

- Minimum 6+ years of experience in SEO with demonstrable growth impact - Proven experience in leading teams and owning outcomes - Strong understanding of AI-led search, LLM optimisation, and modern discovery ecosystems

Mindset We Are Looking For: Builder, Owner, Operator