Content Executive - YouTube & Instagram

Content Executive - YouTube & Instagram at Traya Health

About Us: Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision: Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders: Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

About the Role : Own end-to-end video content repurpose strategy across YouTube and Instagram Analyze trends and identify what formats, hooks, and topics are working Convert data insights into clear action items for content, thumbnails, and edits Translate analytics into actionable content, thumbnail, and format improvements Manage and mentor a small team of 2–3 members (editors, ops interns) Ensure consistent output quality and on-time delivery Run experiments, track results, and scale high-performing formats

Must Have Skills: Strong working knowledge of Excel / Google Sheets Comfortable building dashboards, trackers, and performance reports Hands-on with YouTube Studio, Instagram Insights, and basic analytics tools Ability to interpret data around CTR, retention, watch time, reach, and engagement Familiar with A/B testing thumbnails, titles, hooks, and formats