Content Specialist

Job Title: Digital Content & Social Media Manager

Experience: 3–4+ Years

Location: On-Site – Pune

Timings: 3:00 PM- 12:00 AM (Self Travel)

Industry: B2B Digital Marketing / AI / Web & Growth Solutions

Job Summary

Tru Performance is looking for a Digital Content & Social Media Manager to own and drive end to-end content across website, blogs, newsletters, sales enablement assets, and social media (brand + founder-led content). This role will be responsible for planning, creating, repurposing, and managing high-quality B2B content that supports brand authority, lead generation, and sales enablement. The candidate should have strong writing skills, social content experience, and the ability to convert business inputs into structured content.

Key Responsibilities

• Create and manage monthly and quarterly content calendars

• Develop content aligned to ICP, services, and campaign themes

• Write and manage website pages, landing pages, and blogs

• Create founder-led LinkedIn content and manage brand social channels

• Produce newsletters and long-form editorial content

• Create sales enablement assets such as:

• Case studies

• Testimonials

• One-pagers

• Ebooks and guides

• Repurpose long-form content into social and short-form formats

• Coordinate with SEO, performance, design, and leadership teams for inputs

• Use AI tools for content drafting and repurposing

• Maintain content repository and templates

• Track and improve content performance metrics

KPIs / Success Metrics

• Monthly content output targets achieved

• Content calendar adherence

• Social engagement and growth

• Newsletter open and click rates

• Case study and asset production volume

• Founder and brand social growth

• ICP engagement metrics

• Sales enablement content usage

• Leads influenced by content assets

Required Skills

• Strong B2B writing and editing skills

• Experience in blog, website, and social content writing

• LinkedIn content strategy and execution experience

• Newsletter and editorial writing experience

• Case study and storytelling capability

• SEO-aware writing skills

• Content planning and calendar management

• Ability to extract content from SME and founder discussions

• Basic content analytics understanding

Tools (Preferred)

• WordPress Publishing

• LinkedIn and social scheduling tools

• Newsletter platforms (Mailchimp / HubSpot / similar)

• AI content tools and prompt-based workflows

• Basic SEO tools (preferred)

Experience Required

• 4–5+ years experience in:

• Digital content

• B2B marketing content

• Social media content

• Agency / B2B / SaaS / Consulting background preferred

• Proven portfolio of blogs, social posts, and long-form content required

Education

• Bachelor’s degree in marketing, Communications, Journalism, or related field preferred

• Strong portfolio can substitute for formal specialization

Preferred Candidate Profile

• Experience in B2B or agency environments

• Comfortable working with founders and senior stakeholders

• Structured and process-driven

• Strong at content repurposing and multi-channel formats

• Performance-oriented mindset