Online Business Manager

Dear Candidate,

We have a requirement for Ecommerce Channel Lead for Isha Life. The role involves managing channel strategy, optimizing performance, coordinating with cross-functional teams, and ensuring seamless execution of ecommerce operations. Also,responsible for driving sales, visibility, and profitability across online marketplaces and brand-owned platforms. Please find below the Job responsibilities:

1.Channel Strategy & Planning

- Develop and execute ecommerce channel strategies across marketplaces (Amazon, Flipkart, Nykaa, etc.) and D2C website. - Identify channel-specific growth opportunities and seasonal sales plans. - Forecast sales and demand based on market trends and promotional calendars.

2. Channel Management

- Manage day-to-day operations across assigned ecommerce platforms. - Ensure product listings, pricing, content, and inventory are accurate and up to date. - Maintain strong relationships with marketplace account managers.

3. Performance Optimization

- Monitor daily sales, traffic, conversion rates, and return rates. - Analyze performance metrics and implement data-driven optimization tactics. - Manage advertising budgets (AMS, Flipkart Ads, etc.) and ROI targets.

4. Marketing & Merchandising

- Plan and execute promotional campaigns and new product launches online. - Collaborate with digital marketing and creative teams for product visibility and conversion optimization. - Ensure brand consistency across all ecommerce touchpoints.

5. Operations & Coordination

- Coordinate with supply chain, finance, and customer service teams for smooth order fulfillment and issue resolution. - Manage product availability, pricing parity, and channel margins. - Track and manage POs, payments, and returns.

6. Reporting & Insights

- Generate weekly/monthly sales and performance reports. - Present insights and recommendations to management for growth and improvement. - Benchmark against competitors and identify emerging trends.

Skills & Competencies Required :

- Strong understanding of ecommerce platforms, SEO, and digital analytics. - Experience in marketplace management tools and dashboards (Amazon Seller Central, Flipkart Seller Hub, etc.). - Analytical mindset with proficiency in Excel and reporting tools. - Excellent coordination, communication, and negotiation skills. - Ability to manage budgets, targets, and cross-functional stakeholders.

Interested candidates please forward your resume.

Regards,

Priya Rajan