Lead Generation Specialist

Job Title: Lead Generation Specialist (B2B Media & Marketing)

Location:

Gurgaon, India Experience Required:

3–4 Years Company:

EM360Tech ()

About EM360Tech EM360Tech is an analyst-led B2B technology media and demand generation platform serving a global audience of 600,000+ enterprise IT and business decision-makers.

We partner with leading enterprise technology vendors to build authority, credibility, and pipeline through thought leadership podcasts, analyst interviews, editorial content, and tele-verified MQL campaigns.

We don’t sell generic marketing. We sell influence, credibility, and access to senior decision-makers.

Role Overview We are looking for a results-driven

Lead Generation Specialist

to convert MQLs into qualified meetings for our clients. This role focuses on engaging senior technology decision-makers, nurturing interest and booking high-quality meetings for global B2b tech companies. You will play a critical role in bridging marketing and sales, ensuring that verified leads are effectively progressed into meaningful conversations.

Key Responsibilities · Contact and engage technology decision makers via phone, email, and LinkedIn · Qualify prospects further based on campaign objectives and client criteria / ICP · Schedule and confirm meetings between prospects and client · Maintain accurate CRM records and pipeline updates · Follow up consistently to maximise meeting conversion rates · Handle objections professionally and nurture prospects where required · Meet and exceed monthly meeting booking targets · Work closely with internal campaign, content, and delivery teams

Required Skills & Experience · 3–4 years of B2B sales, inside sales, or demand generation experience · Excellent command of the English language · Proven experience in converting sales calls into booked meetings · Outstanding phone presence and professional communication skills · Experience engaging senior IT / technology decision-makers preferred · Proven track record of meeting or exceeding targets · Familiarity with CRM systems and Email Marketing Tools · Highly organised, target-driven, and self-motivated

Preferred Background · Experience in telesales/telemarketing in B2B technology, SaaS, or media sales · Experience working with international markets (US, UK, EMEA)

What We Offer · Competitive base salary + performance-based incentives · Opportunity to work with global IT and Tech companies · Fast-growing media and demand generation environment · Clear performance metrics and career progression opportunities