Growth Executive

About the Role We are looking for a Growth Executive who will be responsible for improving conversions and scaling revenue through data-driven experimentation. This role sits at the intersection of marketing, product, and sales. You will not just run campaigns. You will own the full growth funnel, from registrations to final conversions.

Key Responsibilities 1. Acquisition Plan and execute paid and organic acquisition campaigns across

Meta, Google, WhatsApp, SEO , and other relevant channels Improve

registration quality

and optimise

Cost per Acquisition (CAC) Work closely with the sales team to align on

lead intent, follow-ups, and quality feedback. 2. Funnel & Conversion Optimisation Build, monitor, and analyse funnels using

business analytics tools Identify friction points and conversion leaks through cohort and funnel analysis Drive continuous optimisation of landing pages, CTAs, forms, and booking flows 3.App Marketing & Measurement Hands-on experience with

Mobile Measurement Partners (MMPs)

such as: AppsFlyer Adjust Branch Attribution setup, validation & troubleshooting In-app event mapping (install → registration → booking/payment) Cohort analysis, retention & LTV tracking 4. Experimentation & Growth Hacking Run rapid A/B tests on: Ad creatives and hooks Landing page wireframes and content planning WhatsApp retargeting using offers and urgency triggers Launch new experiments every week and

scale high-performing initiatives 5. Analytics & Reporting Track key growth metrics such as CPL, CAC, ROAS, and conversion rates Work with product and tech teams to plan and implement analytics

tracking event s for accurate funnel and conversion analysis. Build and maintain dashboards using Google Sheets, business analytics tools, and CRM data Identify what’s working versus what’s wasting budget Share weekly insights, learnings, and recommendations with leadership 6. Cross-Functional Collaboration Work closely with: Design teams

for creatives and visual assets Tech/Product teams

for website and app funnel improvements Sales teams

for lead feedback and closure insights Key Metrics You Will Own Cost per Acquisition (CPL and CAC) Revenue contribution from growth channels Funnel drop-off reduction and conversion improvement

Skills & Qualifications Must-Have 3 years of experience

in growth marketing Strong understanding of

funnels and conversion optimisation Hands-on experience with

Meta Ads and Google Ads Data-driven mindset with strong skills in

Excel/Google Sheets, and analytical tools Good-to-Have Experience with

service businesses, marketplaces, or D2C brands Familiarity with

A/B testing tools and CRM systems Strong copy sense for

ads, landing pages, and CTAs

Your Growth: ● You’ll experience Series B, C in 24-months. ● You’ll see a 100-people team becoming a 200-people and will grab the rarest opportunity to be in the room where the company’s decisions are planned with founders and business leaders.

Note: We are an equal opportunity employer. This opportunity is open to all irrespective of gender, social or ethnic affiliation.

Feel free to reach us at: Email : careers@theweddingcompany.com Website :

https://www.theweddingcompany.com/