Key Outlet / Wholesale Market Manager

Key Outlet / Wholesale Market Manager – Ghee & Allied Products

Job Location Tamil Nadu (Field Role – Extensive Travel Required) Required Areas: Chennai (North, South, Central) Trichy Madurai Coimbatore Tirunelveli Pondicherry

Experience Required 3–10 Years in

Wholesale / General Trade / FMCG Sales

(Food products preferred)

Job Summary We are looking for a dynamic and result-oriented

Key Outlet / Wholesale Market Manager

to develop and manage sales in the wholesale markets and key retail outlets across Tamil Nadu. The candidate will be responsible for expanding distributor & wholesale networks, strengthening key outlet relationships, driving secondary sales, and achieving monthly sales targets for

Ghee and allied FMCG food products .

Key Responsibilities

Develop and manage wholesale market operations in assigned territory. Identify and appoint new wholesalers and key outlets. Strengthen relationships with existing wholesale partners and key retailers. Drive primary and secondary sales through wholesalers. Ensure product visibility, placement, and stock availability in key outlets. Negotiate trade schemes, pricing, and margins as per company policy. Monitor distributor performance and ensure timely stock replenishment. Coordinate with supply chain for smooth dispatch and delivery. Conduct market visits regularly to monitor competitor pricing and schemes. Implement trade promotions and market activation activities. Maintain daily sales reports, beat plans, and outlet coverage records.

✅ Required Skills & Qualifications

3–10 years of experience in Wholesale / General Trade / FMCG Sales. Strong market knowledge of Tamil Nadu wholesale hubs. Excellent negotiation and relationship management skills. Fluency in Tamil and basic English. Willingness to travel extensively. Two-wheeler mandatory (Valid driving license preferred). Basic MS Excel knowledge and experience with distributor management systems (DMS). Target-driven with strong execution capability.

KPIs (Performance Indicators)

Achievement of Monthly & Quarterly Sales Targets Growth in Wholesale Billing Volume Expansion of Active Outlet Base Secondary Sales Growth Market Share Improvement Distributor ROI & Stock Rotation Efficiency

Industry Food and Beverage Manufacturing

Employment Type Full-time