Senior Salesforce Marketing Cloud Consultant (Immediate Joiner)

THE ROLE

Our team is looking for a self-driven individual with a "get it done" mentality, that has a passion for helping organisations solve complex business and technology problems through Salesforce Marketing Cloud. You will work closely with professional services leadership and a team of cross-functional PMs, developers, and BAs to imagine and create Salesforce Marketing Cloud applications to transform our customers marketing efforts. You will play a major role in defining standards, processes, and delivery best practices for our Marketing Cloud practice, making it easier for the team to succeed in their roles and meet their goals! The role is a permanent position based India

RESPONSIBILITIES - WHAT YOU'LL DO

Design and deliver technical always-on and ad-hoc solutions to clients using Salesforce Marketing Cloud. Direct involvement and/or oversight of understanding business requirements, creating functional specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery. Liaise with partner agencies across all client projects. Facilitate WIPs directly with clients and partner agencies via Trello. Attend client WIPs / meeting in person when required. Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing. Create and manage Cloud Pages and use audience builder data in journeys. Create data extensions using SQL scripts and AMPscript by analysing the campaign requirements. Design, develop and debug custom solutions. Provide ROI details to various stakeholders in a timely manner. Work closely with the SFMC Consulting Manager to manage and nurture SFMC project opportunities. Work with internal teams and Project Managers on SFMC solutions and act as the primary escalation point for all technical enquiries. Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

EXPERIENCE & SKILLS REQUIRED - WHAT WE'RE LOOKING FOR

8+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud. Strong understanding of and experience building B2B email, digital, messaging, marketing campaigns, and customer experience best practices on the Salesforce platform. Ability to collaborate with client stakeholders to manage expectations related to project scope, requirements, timelines, and deliverables that you and your team will be responsible for. Experience leading interactive design sessions with clients, articulating product features, proposing solutions, and documenting functional specifications. Demonstrable experience with all phases of the SDLC using either Agile or Waterfall methodologies Software development background with experience across development languages and frameworks e.g HTML, CSS, SQL and Javascript Strong knowledge of AMPScript, text and HTML emails, SSJS, SFMC APIs, landing pages, SMS and push notifications from MobilePush. Proven working experience using various marketing cloud components: CloudPages, Email Studio, Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder. Personalisation (Interaction Studio) will be advantageous. Experience working with third party AppExchange products such as integration with other messaging services – WhatsApp, WeeChat..etc. Thorough understanding of the Salesforce data model, database objects, and ability to write complex SQL queries. Good understanding of the operating styles of others as well as team/client relationships, cross-functional team dynamics, and adjust behaviour accordingly to accomplish a shared goal. Enjoy being the “Coach” - assist team members with technical challenges and briefs. Passion for consulting and learning. You are a fast learner and you enjoy learning new concepts and technology and determining how to best implement. Salesforce Core Certifications preferred in two or more of these areas: Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Platform App Builder, Platform Developer I Ability to speak and work directly with clients, partner agencies and internal teams across all stages of project delivery. Attend and run client and internal WIPs – in person and/or online.