Paid Search Specialist

Paid Search Specialist — CurrentWare Location: Remote (India) Reports to: Head of GTM Experience: 4+ years in B2B SaaS paid acquisition MISSION Drive predictable, high-quality pipeline for CurrentWare through disciplined paid acquisition. Own the full paid funnel—from targeting strategy to landing page optimization to board-level reporting—while identifying and scaling the most efficient channel, audience, and message combinations to generate large, multi-seat opportunities from healthcare, government, and professional services organizations across the US, Canada, UK, and other English-speaking markets. This role is not about lead volume. Success is defined by SQL quality, deal size, and pipeline predictability.

30-60-90 DAY SUCCESS ROADMAP

FIRST 30 DAYS — DIAGNOSE & STABILIZE Objectives Gain full situational awareness of paid performance, attribution, and ICP alignment

Identify immediate efficiency and quality gaps

Establish credibility with GTM and sales stakeholders What You’ll Deliver Comprehensive audit of all paid channels, campaigns, audiences, and landing pages

Clear documentation of current funnel performance (click → conversion → SQL → pipeline)

Attribution review with identified gaps and remediation plan

Sales alignment interviews completed; ICP and deal-quality criteria validated

Prioritized optimization roadmap with hypotheses and expected impact

First wave of quick-win optimizations deployed (targeting refinements, exclusions, creative tests)

Success Signals Clear understanding of what is working vs. wasting spend

Early efficiency improvements without sacrificing lead quality

Alignment with sales on what constitutes a “good” paid SQL

DAYS 31–60 — BUILD & PROVE Objectives Establish reliable attribution and reporting

Improve SQL efficiency and deal quality through focused testing

Identify scalable channel + audience combinations

What You’ll Deliver Clean paid → SQL → pipeline visibility in HubSpot (and downstream systems)

Active testing framework across audiences, creative, and landing pages

CRO audit completed with live A/B tests running

Budget reallocation away from low-intent or low-quality segments

Initial identification of top-performing channels and audience cohorts

Monthly performance report with clear insights and recommendations

Success Signals Measurable improvement in cost per SQL and SQL quality

Reduction in low-intent or small-deal leads

Clear evidence of which channels and audiences are worth scaling

DAYS 61–90 — SCALE & SYSTEMATIZE Objectives Scale what works with confidence

Establish predictability and repeatability

Deliver board-ready clarity on paid performance

What You’ll Deliver Documented paid acquisition playbook (targeting, messaging, landing pages)

Scaled investment in the highest-performing channel + audience combinations

Underperforming campaigns paused or eliminated

Consistent monthly SQL delivery with improving predictability

Board-ready paid performance summary with attribution, trends, and scaling plan

Defined roadmap for the next two quarters of paid growth

Success Signals Majority of paid SQLs align with enterprise or upper mid-market deal sizes

Clear, defensible understanding of paid ROI and pipeline contribution

Executive confidence in paid as a scalable, accountable growth lever

CORE RESPONSIBILITIES

Strategy & Execution (60%) Own end-to-end paid strategy across Google Ads, LinkedIn Ads, Bing Ads, Capterra, and emerging channels

Design and execute account-based and intent-based targeting strategies

Manage a meaningful monthly paid budget with authority to reallocate spend based on performance

Continuously test audiences, creative, bidding strategies, and messaging

Identify and launch new paid tactics to expand qualified pipeline

Conversion Optimization (25%) Own landing page strategy, messaging, and copy (with design/dev partners)

Analyze conversion paths and fix funnel drop-offs

Run disciplined A/B testing across landing pages, CTAs, and forms

Incorporate sales feedback into targeting and messaging refinement

Analytics & Reporting (15%) Build and maintain attribution and performance dashboards tied to SQLs and pipeline

Deliver monthly GTM performance reviews and quarterly executive summaries

Recommend budget allocation and scaling decisions backed by data

Track competitive paid activity and efficiency benchmarks

MUST-HAVE QUALIFICATIONS (NON-NEGOTIABLE)

4+ years driving qualified B2B SaaS SQLs through paid channels

Proven experience targeting mid-market and enterprise organizations

Hands-on ownership of multi-geo paid campaigns (US, Canada, UK, English-speaking markets)

Expert-level Google Ads and LinkedIn Ads proficiency

Strong data fluency across GA4, marketing automation, and CRM attribution

Ownership mindset: responsible for outcomes, not just execution

STRONGLY PREFERRED

Experience in healthcare, government, or professional services marketing

Familiarity with security, compliance, or workforce analytics categories

Demonstrated conversion rate optimization wins

Track record of improving efficiency while increasing deal quality

Comfort working cross-functionally in a remote environment

APPLICATION REQUIREMENTS Applicants must submit case studies or examples demonstrating: Paid campaigns owned (platforms, budgets, geographies)

Impact on SQL quality, deal size, or pipeline efficiency

Clear before/after results tied to business outcomes

Applications without demonstrable B2B SaaS paid acquisition results will not be considered. ABOUT CURRENTWARE CurrentWare is a leading employee monitoring and productivity software platform serving mid-market and enterprise organizations across healthcare, government, and professional services.