E-Commerce CMO - Chief Marketing Officer

Homespice CMO Job Ads Work: E-Commerce Chief Marketing Officer (CMO)

Location:

Remote/Virtual. Time Zone: India, 10:30am – 7:30 pm IST Reports to:

CEO

About Us

We are a profitable, founder-led eCommerce company selling directly to consumers via

Amazon and Shopify , with customers primarily in North America and Europe. We’re now ready for our next stage of growth and are hiring a CMO to own all

growth, performance marketing, and sales channels .

Role Overview

The CMO is responsible for

driving predictable, profitable revenue growth

across: Amazon

(PPC, rankings, listings, reviews, CVR). Currently selling in .com, .ca and soon launching in UK, EU, AUS

Shopify & Meta

(FB/IG ads, CRO, email & SMS) Currently in USA only

Creator Content

(organic & paid creator content)

You will build and lead a small, high-output team (Amazon manager, PPC specialist, email agency, designers, data analyst, creators, etc.) and work closely with: COO

– on inventory, 3PL/FBA and contribution margins CPO

– on product launches, creative, and brand positioning CFO

– on budgets and margin targets

Key Responsibilities

1. Growth Strategy & Budget Own the

annual and quarterly growth plan

for Amazon + DTC. Set and manage

performance targets : revenue, channel ROAS, TACOS, contribution margin, CVR and more. Allocate and re-allocate ad spend across channels.

2. Amazon (Primary Growth Channel) Lead the

Amazon growth pod : Amazon Manager, PPC Manager, listing/SEO support. Own: PPC structure & bids (search, sponsored brands, DSP/remarketing if used) TACOS / ACOS

targets and profitability by ASIN or portfolio Listing optimization: titles, bullets, images, A+ content, storefront, experiments Review health, ratings, and CX feedback loops Plan and execute

product launches , promotional events, and global marketplace expansion (e.g., CA/EU/UK).

3. Shopify & Meta Own

Shopify revenue and conversion rate . Work with dev/UX to run ongoing

CRO tests —offers, bundles, landing pages, cart/checkout, site speed. Oversee

FB/IG and other paid social : Creative strategy and testing Lead

email & SMS : Ensure robust flows (welcome, browse/cart abandonment, post-purchase, win-back, VIP, etc.) Campaign calendar aligned with launches and promotions Hit revenue contribution targets from email/SMS as % of Shopify sales.

4. Creators Build a

creator / influencer engine : Identify and recruit creators aligned with the brand Negotiate deals (UGC, whitelisting/Spark ads, revenue share) Ensure a consistent flow of short-form content for Reels, and ads. Test and scale

ads

(or similar platforms), with clear attribution and ROAS targets.

5. Leadership & Team Management Manage and coach: Amazon Manager & PPC specialist Email/SMS agency and media buying partners Data analyst (shared or part-time) Creators & freelancers as needed Work tightly with

CPO

on briefs for new product launches, creative angles, and content needed for funnels. Work with

COO

to avoid stockouts, manage slow movers, and hit profit targets.

6. Analytics, Reporting & Decision-Making Build a

simple but robust dashboard

for: Channel performance: Amazon, Shopify, paid media, email/SMS Key KPIs: revenue, MER, CAC, LTV, TACOS, repeat rate, AOV, conversion rate Turn data into clear recommendations: scale/kill campaigns, adjust prices/offers, launch tests. Report weekly and monthly to the CEO on performance vs. plan.

What Success Looks Like (First 12 Months) Clear

growth plan and budget

in place and followed. Amazon TACOS and DTC MER are

within target

while revenue grows. Key Amazon and Shopify SKUs show

improved rankings and conversion rates . Email/SMS flows and campaigns contribute a

meaningful % of DTC revenue . There is a repeatable

creator/UGC pipeline

supporting ads and organic content. The marketing team is small, accountable, and works from a

single shared dashboard . Requirements (Must-Have) 5-10 years

total experience in digital marketing / growth, with at least

3+ years leading growth or performance marketing

for a DTC/eCommerce brand or agency. Deep, hands-on experience with

Amazon + at least one other major channel

(Shopify + FB/IG ads, or Google, etc.). Proven track record of

scaling revenue while staying profitable

– you’ve managed budgets of at least USD 50–100k/month in ad spend. Strong understanding of: Amazon PPC, SEO, and listing optimization Paid social (FB/IG; bonus if TikTok) Email/SMS lifecycle marketing Basic CRO ideas and experimentation Very

data-driven : comfortable with KPIs, cohort retention, MER, CAC/LTV, channel attribution and spreadsheets. Excellent English communication skills (written & spoken); comfortable working with US/Europe-based partners. Experience working with

remote and cross-border teams .

Nice to Have Experience in

home & lifestyle

or other consumer product categories with repeat purchases. Experience managing

creative teams

(copy + design + video). Location & Work Setup Base:

Dubai, India, South Africa or Europe Remote / hybrid, but must be able to overlap at least

4–5 hours/day

with UAE & Europe time and occasionally with US time for calls with partners. Occasional travel to ecommerce conferences, or content shoots as needed.