Social Media Manager

Bundled is looking for a data-driven

Social Media & Growth Lead

to own our brand’s voice and community scale-up in the U.S. market. We need a strategist who can bridge the gap between \"viral creativity\" and \"hard business metrics.\" You will be responsible for defining our brand voice, owning the end-to-end community engagement strategy, and eventually building out the social team. You aren't just posting content; you are analyzing sub-segments of our audience to solve subscription fatigue and drive ROI.

Key Responsibilities

1. Brand Voice & Platform Ownership

Strategic Branding:

Develop and enforce Bundled’s brand voice across TikTok, Reels, X, and LinkedIn. Ensure our \"vibe\" is native to U.S. internet culture while remaining professionally credible. Full-Funnel Content:

Lead content production from high-level strategy to \"lo-fi\" mobile editing. You should know when to use a meme for awareness and when to use a testimonial for conversion.

2. Advanced Analytics & Impact Assessment

Data-Driven Decision Making:

Move beyond vanity metrics. You will track

CAC (Cost Per Acquisition) ,

LTV (Lifetime Value) , and

Churn

as they relate to social media efforts. Audience Segmentation:

Analyze our followers to identify sub-segments (e.g., \"The Budget-Conscious Gen Z\" vs. \"The Busy Professional\"). Tailor messaging to solve their specific subscription-based pain points. Attribution:

Use UTM parameters and platform-specific tracking to prove exactly how social media is impacting the bottom line.

3. Community Scale-Up & Engagement

Growth Hacking:

Execute proactive community-led growth strategies. You aren't just answering DMs; you are sparking the conversations that lead to \"Social Proof.\" U.S. Economic Insights:

Leverage an understanding of U.S. economic trends (e.g., \"The Subscription Squeeze\") to pivot our messaging and highlight Bundled’s value proposition.

4. Leadership & Scaling

Team Building:

As we grow, you will lead the recruitment and management of specialized roles (e.g., video editors, community managers, or data analysts). Cross-Functional Collaboration:

Partner with Sales and Product teams to ensure social media insights are influencing our product roadmap.

The \"Unicorn\" Skillset

Cultural Fluency:

Native-level grasp of U.S. slang, memes, and consumer psychology. Analytical Rigor:

Proficiency in social listening tools (Sprout Social, Brandwatch) and web analytics (Google Analytics 4). Subscription Experience:

(A Huge Plus) Deep understanding of the subscription economy, including how to market \"bundled value\" to combat subscription fatigue. Self-Driven Leadership:

You are an \"intrapreneur\" who builds playbooks rather than waiting for them.

Requirements

5+ years in Social Media/Growth Marketing for U.S.-facing brands. Proven experience managing a marketing budget and proving ROI. Mastery of creative tools (CapCut, Canva, AI workflows, Sora) and analytical dashboards.