Brand & Social Media Lead

Job Title: Brand & Social Media Lead

Location: Onsite, Kolkata Experience: 3+ years Salary: 40,000-50,000 per month Employment Type: Full-Time

About the Role We are seeking a highly accountable and commercially aware Brand & Social Media Lead to manage and scale the social presence of up to 6 active brands simultaneously. This is a senior, execution-heavy role within a deadline-driven agency environment. You will be responsible for content strategy, premium brand execution, publishing operations, performance tracking, and cross-functional collaboration with performance teams. This role demands strict deadline discipline, strong British market communication understanding, and the ability to operate without supervision.

Experience Required Minimum 3+ years of hands-on social media management experience Proven experience managing 4–6 brands simultaneously Agency experience is mandatory Demonstrated experience handling LinkedIn brand accounts Proven track record of delivering structured 30-day content calendars consistently Practical exposure to performance tracking (Meta Pixel & events preferred) Portfolio required (must include real brand examples and full content calendars) Experience working with British market communication standards

Responsibilities

Brand & Content Management Manage social media for up to 6 active brands Create structured 30-day content calendars per client Develop content strategies aligned with commercial objectives Generate campaign concepts and content ideas Design high-quality static posts, carousels, and LinkedIn content Write captions in British English aligned to brand tone Maintain strict adherence to brand guidelines Ensure strong visual hierarchy, colour grading, typography, and layout alignment Deliver consistent, premium-quality content every month

Publishing & Scheduling Operations Schedule and manage posts via Meta Business Suite, Hootsuite, Buffer or similar tools Maintain structured publishing workflows Ensure zero missed posting deadlines Manage file organisation per brand

Performance Tracking & Data Analysis Implement and validate Meta Pixel Configure standard and custom events in Meta Events Manager Analyse backend analytics (Instagram, Facebook, LinkedIn) Extract insights and suggest optimisation strategies Monitor performance and proactively improve engagement and reach

Cross-Functional Collaboration Work closely with PPC and performance teams Align organic and paid tracking Engage directly with clients Implement feedback quickly and accurately

Skills Required Strong design capability (Canva Pro or Adobe Suite) Deep understanding of typography, layout alignment, spacing, and colour grading Hands-on experience with scheduling tools Ability to interpret backend analytics Working knowledge of Meta Pixel and tracking logic Strong written British English High accountability and deadline obsession Commercial awareness and client communication confidence

Preferred Skills Working knowledge of Meta Ads Manager Google Analytics familiarity Experience with professional services, e-commerce, or growth-led brands Strong understanding of attribution basics Ability to manage pressure across multiple brands

Why Join Us Lead execution across premium, performance-driven brands Operate in a structured, high-accountability environment Work directly with strategy and performance teams Clear ownership, visibility, and measurable impact Exposure to multiple industries and brand positioning challenges A culture that rewards precision, accountability, and high standards