Campaign Manager

Digivana is a performance-driven digital marketing agency helping brands achieve measurable growth through data-led advertising strategies. We are looking for a Campaign Manager who can independently plan, execute, and optimize campaigns across performance, programmatic, and affiliate channels.

Role Overview

The Campaign Manager will be responsible for end-to-end campaign ownership, ensuring efficient execution, continuous optimization, and strong return on investment across multiple digital channels.

Key Responsibilities

Performance Marketing Manage and optimize campaigns across Meta (Facebook and Instagram) and Google Ads Monitor key metrics such as CPA, ROAS, CTR, and conversion rate Conduct A/B testing on creatives, audiences, and bidding strategies Programmatic Advertising Plan and manage campaigns on DSP and programmatic platforms Optimize targeting, bidding strategies, inventory, and pacing Monitor frequency, viewability, and traffic quality Affiliate Marketing Manage affiliate campaigns across networks and partners Track publisher performance, conversions, and payouts Ensure compliance and maintain traffic quality Reporting and Analytics Prepare weekly and monthly performance reports Analyze campaign data and provide actionable insights Share recommendations for scaling and optimization Tracking and Technology Ensure accurate implementation of pixels, tags, and conversion tracking Troubleshoot tracking, attribution, and reporting issues

Required Skills and Experience

2–5 years of hands-on experience in performance, programmatic, or affiliate marketing Strong working knowledge of Meta Ads, Google Ads, DSPs, and affiliate platforms Analytical mindset with the ability to interpret and act on data Experience managing multiple campaigns and budgets simultaneously Strong communication and coordination skills